Like Having Your Own Amazon for B2B – 5 Ways to Leverage Real 3rd-Party Purchase Intent

In this article in Marketing Land, TechTarget CMO John Steinert helps marketers looking for positive change in demand generation performance understand five ways to take advantage of the purchase intent resources available in their market today. By leveraging real purchase intent, B2B marketers can go where the buyers are or bring buyers to them, with in-depth insight to see and engage full buying teams to drive more pipeline and revenue.
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