Make the Invisible, Visible: Identify the Active Buying Teams at Your Target Accounts

According to Gartner, 83% of the B2B buying cycle is spent away from potential suppliers. They’re not on your website, not in your CRM, and not in your marketing automation systems. Tech buyers seek information about solutions from sources they already know and trust, which is why TechTarget is the #1 decision-support publisher in enterprise tech. In this short video, you’ll see how TechTarget supplies more actionable demand than anyone else.

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