MarTech: Using Personalization to Create Marketing Moments

The transition to (and often dependence on) digital outreach has resulted in more automated touches that feel impersonal. The technology that was supposed to help us better connect with buyers, when used incorrectly, is doing quite the opposite. And on top of that, buyers are expecting more personalization than ever. In this article from MarTech, Chris Wood recaps a presentation from Nina Butler of Alyce, where she discusses how companies can build more personalized moments and highlights the three distinct elements critical to creating a moment.

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