In the B2B space, there’s been a lot of conversations around the challenging macro-economic climate and its impact on tech buying and selling. While these challenges are very real, marketers need a more nuanced understanding of what’s going on, the impact on budgets and how buyers are managing changes.
In this infographic, we explore insights from TechTarget’s 2023 IT Priorities Study to help you effectively break through to your buyers and help them in their purchasing journey. You’ll learn:
What’s motivating IT spending.
How organizations are prioritizing spending needs.
How marketers help their organizations get ahead of the competition.