Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Webinar

Market Intelligence

Market Insights Webinar: B2B Tech Buyer Content Preferences and Behavior in 2021
Blog Post

COVID-19 Business Strategies

The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them
Presentation

COVID-19 Business Strategies

EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
Presentation

COVID-19 Business Strategies

Observations on Current Buyer Research Behavior for Tech Vendor Marketing and Sales
Presentation

COVID-19 Business Strategies

Adapt Cybersecurity Marketing Strategies to Align with Today’s Buyer Realities
Presentation

ABM

Learnings to Date: Implications for Tech Marketers in Today’s Environment
Presentation

COVID-19 Business Strategies

State of Data Enabled Marketing: Turning Insights into Actions
Blog Post

Content

TechTarget – 20 Years Later: Great Content Is Still the Key
White Paper/E-Book

Market Intelligence

Market Intelligence Report: NVMe Storage for Marketers
White Paper/E-Book

Market Intelligence

Market Intelligence Report: Hybrid Cloud for Marketers
Article

ABM

Better together — Using attribution approaches for understanding, not for credit
Video

Integrated Marketing

2017 IT Purchase Intentions: Hype vs Reality
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