Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

buyer self-education
Blog Post

Market Intelligence

PLG: The Rise of Buyer Self-Education and the Essential Role of Experts
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Infographic

Intent Data

Attracting and Retaining Tech Customers in EMEA
ESG_Analyst-Insights-Series-1_Resource-Tile
Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Lessons Learned from Security Buyers
tech buyers resources
Blog Post

Market Intelligence

Tech Buyers’ Most Trusted Research Sources
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White Paper/E-Book

Sales

2024 Technology Spending Intentions Study Highlights
Technology Investment Drivers
Blog Post

Content

Five Top Technology Investment Drivers for 2024
Media Consumption Survey
Blog Post

Content

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   
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Webinars/Events

Market Intelligence

Webinar Series: Analyst Insights for GTM Actions
2024-Technology-Spending-Priorities-APAC-Resource-Tile
Video

Market Intelligence

2024 Technology Spending Priorities, APAC
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Using Market Research to Build a Differentiated GenAI Story
ESG_INFGBracingorEmbracing_AI_Res
Infographic

Market Intelligence

Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content
Marketing-Complex-Categories-Like-Zero-Trust-WEBINAR-RESOURCE-PLAY.jpg
Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Marketing Complex Categories Like Zero Trust
Impact_of_Sustainability-Res
Webinars/Events

Market Intelligence

The Impact of Sustainability on IT Buying Decisions
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Infographic

Demand Generation

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!
ESG-Overview-Video-2023-Resource-Tile_v2
Video

Content

Innovate and Compete More Effectively with Enterprise Strategy Group
Scale_Venture_Partners_Res
Webinars/Events

Market Intelligence

Tech Investors and Operators: Scale Venture Partners
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Research/Analysis

Market Intelligence

Beyond the GenAI Hype: Real-World Investments, Use Cases and Concerns
TTGT_Engines-of-Alignment-Replay-RESOURCE
Webinars/Events

Market Intelligence

Engines of Alignment: People, Processes, Data and Measurement
EU_TTGT_Changing_IT_Budgets_and_Spending_in_Europe-RESOURCE
Infographic

EMEA

Changing IT Budgets and Spending in Europe
TTGT_Navigating_IT_Budgets_Amid_Market_Uncertainty-RESOURCE
Infographic

Market Intelligence

Navigating IT Budgets Amid Market Uncertainty
Analyst-Insights-for-GTM-Action_Res
Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Leveraging Market Trend Data to Out-Market Your Competition
AligningtoEuropeanITPriorities_Resource
White Paper/E-Book

Market Intelligence

Aligning to European IT Priorities to Drive Buyer Engagement
Cracking-the-Buyers-Res
White Paper/E-Book

Intent Data

Cracking the Buyer’s Journey with Intent Data
NA-IT-Priorities-Study-Resources-Tile
White Paper/E-Book

Market Intelligence

Highlights from Our North American 2023 IT Priorities Study
TTGT-ESG_Effective-Content-Distribution_Infographic_Resource-Tile
Infographic

Market Intelligence

Effective Content Distribution in a Competitive Digital World
TTGT-ESG_2022-2023-Media-Consumption-and-Vendor-Engagement_Infographic-RESOURCE
Infographic

Market Intelligence

The Modern IT Buyer’s Research Journey
Understanding-IT-Buyers-Behaviors_Resource-Tile
White Paper/E-Book

EMEA

Understanding IT Buyers’ Behaviors
Companyon_Venture_Partners_Res
Webinar

Market Intelligence

Tech Investors and Operators: Companyon Ventures
European-IT-Priorities-2023-Resource-Tile
Webinar

Market Intelligence

European IT Priorities: What’s in Store for 2023?
Bessemer_Venture_Partners_Res
Webinar

Market Intelligence

Tech Investors and Operators: Bessemer Venture Partners
ESG-Doug-Cahill-Video-Resource-Tile
Video

Market Intelligence

Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate
Media-Consumption-Vendor-Study-Resources-Tile
White Paper/E-Book

Market Intelligence

2022-2023 Media Consumption and Vendor Engagement Study
business preparation
Blog Post

Market Intelligence

Current Experiences and Preparing Your Business for What’s Next
Custom-Content-Video-1-Resource-Tile_v2
Video

Content

How to Build More Pipeline ­When Everything’s Gone Virtual
SearchBusinessAnalytics_Future-of-analytics-will-close-gap-between-data-decisions
Knowledge Sharing

Market Intelligence

Future of Analytics Will Close Gap Between Data, Decisions
SearchBusinessAnalytics_6 essential big data best practices for businesses
Knowledge Sharing

Market Intelligence

6 Essential Big Data Best Practices for Businesses
Growth_in_a_Shapeshifting_Cybersecurity_Market_Res
Presentation

Market Intelligence

Adapting to and Thriving in a Shapeshifting Cybersecurity Market
2022-IT-Priorities_Webinar-Resource-icon_v1
Webinar

Market Intelligence

2022 IT Priorities Preview: New Trends in Technology Infrastructure Spending
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Webinar

Market Intelligence

Customer-centric Growth in a Shapeshifting Cybersecurity Market
Media-Consumption-Eileen-Corrigan_Resource-icon_v3.jpg
Webinar

Market Intelligence

Market Insights: 2021 DevOps Pulse Survey Results
Media-Consumption-Webinar_Resource-icon_2.jpg
Webinar

Market Intelligence

Market Insights for Systems Management Marketers in 2022
Media-Consumption-Susan-Smith_Resource-icon-3.jpg
Webinar

Market Intelligence

Market Insights: The Evolving Role of Strategic IT Leaders
2021-BrightTALK-benchmarks
White Paper/E-Book

Market Intelligence

2021 BrightTALK Benchmarks Report: Patterns in the Data
Media-Consumption-Eileen-Corrigan_Resource-icon_v3.jpg
Webinar

Market Intelligence

Market Insights: The State of Data Science in 2021
Media-Consumption-Stephanie-Corby_Resource-icon_v2.jpg
Webinar

Market Intelligence

Market Insights: The State of Customer Experience in 2021
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Webinar

Market Intelligence

Market Insights: Managed Service Provider (MSP) Content Preferences and Buying Behavior in 2021
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Webinar

Market Intelligence

Market Insights: B2B Tech Buyer Content Preferences and Behavior in 2021
Digital-Marketing-Maturity-Benchmarks-Report-resource-r1a
White Paper/E-Book

Demand Generation

Digital Marketing Maturity Benchmarks Report
managed service provider MSP
Blog Post

Virtual Business Strategies

The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them
EMEA-June-2020-Roundtable-Talk_Resource_Icon_v4
Video

Virtual Business Strategies

EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
2020-BrightTALK-Benchmarks-Report
White Paper/E-Book

Demand Generation

2020 BrightTALK Benchmarks Report
RK-Market-Insights-Part-2-resource-icon
Video

Virtual Business Strategies

Observations on Current Buyer Research Behavior for Tech Vendor Marketing and Sales
Adapt-Cybersecurity-Marketing-Strategies-Dara
Video

Virtual Business Strategies

Adapt Cybersecurity Marketing Strategies to Align with Today’s Buyer Realities
TTGT_Market-Overview-video-by-R.-Kitchens-Resource_Icon
Video

Virtual Business Strategies

Learnings to Date: Implications for Tech Marketers in Today’s Environment
Rebecca-Kitchens-March-2020-Priority-Engine-Roundtable-Talk_Resource_Icon_v7
Presentation

Market Intelligence

State of Data Enabled Marketing: Turning Insights into Actions
technology buying content
Blog Post

Content

TechTarget – 20 Years Later: Great Content Is Still the Key
NVMe
White Paper/E-Book

Market Intelligence

Market Intelligence Report: NVMe Storage for Marketers
Hybrid Cloud
White Paper/E-Book

Market Intelligence

Market Intelligence Report: Hybrid Cloud for Marketers
attribution
Article

Demand Generation

Better Together — Using Attribution Approaches for Understanding, Not for Credit
hyperealityIT
Video

Integrated Marketing

2017 IT Purchase Intentions: Hype vs Reality
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