Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

attribution
Article

Demand Generation

Better Together — Using Attribution Approaches for Understanding, Not for Credit
hyperealityIT
Video

Integrated Marketing

2017 IT Purchase Intentions: Hype vs Reality
B2BITfeaturedimage
Video

Market Intelligence

Get the Facts About the Teams Buying Enterprise Technology
APAC digital marketing
Blog Post

Content

The State of APAC IT Digital Marketing
boston roi summit overview
Blog Post

Content

Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit
macro diruptor
Blog Post

Demand Generation

6 Macro Disruptors That Will Change Information Technology
Top 5 ROI Summit takeaways
Blog Post

Content

Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit
Intelligence Driven Marketing Strategy
Blog Post

Content

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]
#ROISummit featured image
Blog Post

Content

Top Ten Reasons to Attend a TechTarget #ROISummit Near You
10 biggest technology mistakes to avoid - featured
Blog Post

Content

The 10 Biggest B2B Technology Marketing Mistakes to Avoid
Guided by Content
Blog Post

Content

Don’t Just Be a Content Marketer – Stand Out as a Content Navigator
Blog Post

Content

Audience Segmentation in Research-Based Content Marketing
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