Real purchase intent data, like that which TechTarget offers, has changed the selling game – identifying the best-fit prospects to go after, how to nurture these in-market prospects, and what messages to use to convert them. Intent data is only effective if your sales team understands it and knows how to use it in their outreach. At TechTarget, our clients that are most successful in integrating purchase intent into selling also have a strong hold on foundational best practices. In this article, Paroma Sen of SalesTechStar discusses the best practices that every B2B sales team should use.
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