Why Informa TechTarget + Salesloft?
Uncover buying groups that are actively researching relevant topics
85% of BDRs primarily focus on outbound activities.
Unlike vendors that provide only account-level signals, Informa TechTarget delivers directly observed, contextually relevant intent data at the individual person level so you can:
- Identify specific contacts actively researching solutions like yours
- Understand which buying groups are forming around particular topics
- Focus sales outreach on accounts demonstrating genuine interest
The result? More precise targeting that aligns your team with real, in-progress buying journeys.
Fuel Salesloft cadences with active, permissioned contacts
Contact data is the most requested resource among BDRs.
Informa TechTarget continuously identifies new contacts from in-market accounts who are researching relevant topics across our network. These aren’t just any contacts – they’re permissioned buyers who can be contacted by email and phone. By automatically adding our Active Prospects into topically aligned Salesloft cadences, your sellers can take immediate and relevant action on in-market buyers so they can get into deals before your competitors do.
Arm sellers with the buyer insights they need to connect and convert
On average, BDRs reach out to 9 contacts per account and make 21 attempts per contact.
Make every touchpoint count. Informa TechTarget delivers insights into the specific needs, pain points, and topics of interest for each individual buyer directly in Priority Engine Sales and your CRM. With this contextual intelligence at their fingertips, sellers can personalize every touchpoint based on actual research to capture attention, open doors, have relevant conversations, and create pipeline.
The Add to SEP feature integration between Priority Engine and Salesloft is impressively intuitive. I love how new additions appear right at the top in Salesloft. The seamless workflow means our reps can instantly see and engage with their newest priority contacts. It’s exactly the kind of straightforward, efficient solution our team needs.”
– Theresa Woodiel,
Director, ABM & Integrated Marketing
Informa TechTarget Active Prospects in action
How the Priority Engine + Salesloft integration works
The Priority Engine + Salesloft integration improves operational efficiency and maximizes sales productivity:
Automated Bulk Exports
Automatically deliver Active Prospects who meet topic and job role criteria to a topically aligned Salesloft cadence on a weekly basis
One-Click Add to Cadence
Immediately add one or more Active Prospects from Priority Engine directly to a relevant Salesloft cadence with the click of a button
