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Improve GTM Strategy & Optimize Execution
Helping Tech Solution Providers Compete More Effectively
You need experts in your corner who can both inform your strategic evolution and help you optimize the execution of it. Enterprise Strategy Group™, TechTarget’s integrated strategy, research, advisory and validation division, is quite different from other firms. We help solution providers more completely address their unique go-to-market challenges and realize better business results by combining technology market intelligence, actionable insights and expert advice with custom content and enablement services.
Accelerate product, marketing and sales success
Improve outcomes by starting with better visibility into current and future market opportunities. We provide:
- Market validation
- Market segmentation
- Customer requirements
- Purchase process articulation
- Customer and partner sentiment analysis
Align strategy, offerings and positioning/messaging
Our advisory and consulting services help ensure that your go-to-market message will resonate with prospects and differentiate you from competition. We advise on:
- Buyer persona development and validation
- Competitive analysis
- Strategy development and reviews
- Messaging and positioning
- GTM message testing
Develop expert content and engagement tools
Buyers want 3rd-party perspectives, and our expert-authored custom content and interactive tools engage prospects more effectively than other content options. To help you drive share and move qualified leads through your sales funnel, we produce:
- Research-based, expert-authored thought leadership content in written, video, and graphical/social formats (top-of-funnel)
- Engagement-accelerating analyst-hosted webinars/events and validations of your solution’s technical and economic value (mid-funnel)
- Decision-supporting maturity models and interactive ROI/TCO calculators and self-assessment tools (bottom-funnel)
Optimize sales execution and increase velocity
Ensure that your sales team and partners understand buyer needs and can speak effectively to how your solutions address them by leveraging our:
- Sales and partner training programs and content
- Competitive battlecards
- Opportunity identification and qualification tools
- Partner profiling and program analyses
Strategy & planning resources Visit the Resource Library
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Research, Advisory & Consulting
Expert guidance for strategic planning, product development, messaging ideation and positioning to improve GTM execution. Competitive analysis, partner program optimization and other custom services that deliver client-specific insights to increase GTM opportunities.
Learn MoreCustom Content
Trusted, research-based content by analysts and experts that moves prospects through your GTM.
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