Tech Marketer Talks: Drive Business Growth by Optimizing the Customer Journey – Symantec

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is Symantec’s Vice President of Worldwide Field Marketing responsible for driving new business growth and customer retention through the partner eco-system and sales channels across all customer segments and verticals.    […]

4 Things You Wouldn’t Do Offline, So Don’t Dare Do Them Online

The digital marketing world is complex and ever changing. It’s so complex that in a recent Adobe Digital Study, 79% of marketers say marketing has changed more in the past 2 years than […]

Rethinking Customer Engagement – Continued…

Chief Executive Officer

Earlier this year, my colleague Peter Ross posted a blog about how marketers must bring an increased focus on customer engagement based on the premise that customers are more empowered […]

Top Impacts of Amazon Web Services for Those that Market Cloud Services

competing with Amazon

If you market cloud technology and the Amazon Web Services (AWS) platform is one of your competitors, you know that you have challenges – AWS is big, they are well […]

Why tech marketers must focus on Latin America

If your company has not formulated its marketing strategy in Latin America, now is the time. This region is quickly emerging as a technology hotbed and Latin American buying teams […]

Using customer insight to make data-driven marketing decisions

Has the implementation of your marketing plan become routine—spending more on current programs if the marketing budget increases and pulling back as budgets tighten? Regardless of the size of your […]

It’s not about you……it’s about your customers

Building good customer relationships takes persistence, effort and commitment.  Delivering knowledge and insight to customers is key to building and enhancing relationships. Sharing helpful tips and maintaining personal connections with clients […]

Engage with the best and brightest at TechTarget’s Boston ROI Summit:Oct 29 or Oct 30

As the person responsible for Customer Engagement at TechTarget, one of the most rewarding aspects of my job is bringing customers and other tech marketers together to interact and share […]

Trials and Tribulations of Technology Marketing

As a ten-year veteran of IT media sales, I have personally worked with hundreds of marketers from start-ups to Fortune 50 technology companies.  Based on my first-hand experience, I have […]

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