Enterprise AI Strategy
Top Stories
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News
05 Aug 2026
AI Kill Switch Act: What it means for enterprise leaders
The proposed bill could apply to much more than just frontier model makers and might signal stricter regulatory restrictions for enterprise leaders to contend with. Continue Reading
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Opinion
27 Jul 2026
How to manage the gap between enterprise AI use and AI regulation
Companies are deploying AI across their organizations faster than lawmakers are building consistent rules to govern it, leaving CIOs to navigate an expanding patchwork of state requirements. Continue Reading
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Definition
12 May 2025
What is intelligent process automation (IPA)?
Intelligent process automation (IPA) is a combination of technologies used to manage and automate digital processes. Continue Reading
By- Alexander S. Gillis, Technical Writer and Editor
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Feature
09 May 2025
How business leaders are measuring generative AI's ROI
At EmTech AI, generative AI's value was top of mind. But real ROI depends on business fundamentals like change management and clear success metrics. Continue Reading
By- Olivia Wisbey, Site Editor
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Feature
08 May 2025
Why enterprise AI is moving toward customization
At MIT's EmTech AI conference, tech leaders emphasized the value of purpose-built systems designed to support real business workflows. Continue Reading
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News
28 Apr 2025
Deriving ROI from AI is more than just monetary value
While some enterprises can see the business value from their AI initiatives relatively quickly in terms of financial value, others see it in the efficiency of their employees. Continue Reading
By- Esther Shittu, News Writer
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News
28 Apr 2025
AI adoption hovers around 25% for office workers
Perficient and Thomson Reuters surveys show that AI adoption is limited in some sectors, but there's lots of experimentation and evaluation happening. Continue Reading
By- Don Fluckinger, Senior News Writer
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Tip
23 Apr 2025
8 business use cases for ChatGPT in 2025
By the end of 2024, 76% of businesses worldwide were using ChatGPT. The real question is, how are they using it? Continue Reading
By- Kashyap Kompella, RPA2AI Research
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News
11 Apr 2025
GenAI vendor Writer releases agentic platform for business
The platform is geared for business users, the vendor's primary targets. However, it must compete with bigger tech companies' agentic tools. Continue Reading
By- Esther Shittu, News Writer
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Tip
10 Apr 2025
Top 4 AI writing tools for improved business efficiency
AI writing tools target business use cases but aren't sufficient to replace human writers. Explore four popular options for content creation: ChatGPT, Jasper, Rytr and Writer. Continue Reading
By- Olivia Wisbey, Site Editor
- Will Kelly
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Feature
20 Mar 2025
Explore real-world use cases for multimodal generative AI
Multimodal generative AI can integrate and interpret multiple data types within a single model, offering enterprises a new way to improve everyday business processes. Continue Reading
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News
17 Mar 2025
Baidu's low-priced new AI models bring questions about cost
The Chinese tech vendor said its reasoning model matches DeepSeek's performance, at half the price. It's unclear how much the vendor spent to build it. Continue Reading
By- Esther Shittu, News Writer
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Definition
13 Mar 2025
What is GenAI? Generative AI explained
Generative artificial intelligence, or GenAI, uses sophisticated algorithms to organize large, complex data sets into meaningful clusters of information in order to create new content, including text, images and audio, in response to a query or prompt. Continue Reading
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News
10 Mar 2025
GenAI use cases show value, but pain points persist
While large companies are generating value in genAI use cases, others are struggling to find the same value. Continue Reading
By- Makenzie Holland, Senior News Writer
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Opinion
07 Mar 2025
How RAG unlocks the power of enterprise data
An industry analyst's perspective on how retrieval-augmented generation can enhance LLM accuracy, reduce hallucinations and scale AI adoption. Continue Reading
By- Stephen Catanzano, Senior Analyst
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Omdia
Intelligence and advice powered by decades of global expertise and comprehensive coverage of the tech markets.
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News
06 Mar 2025
Google aims to renew leadership in search with AI Mode
The cloud vendor's new AI Mode expands on AI Overviews with advanced reasoning, thinking and multimodal capabilities. Continue Reading
By- Esther Shittu, News Writer
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Feature
04 Mar 2025
AI engineer vs. data scientist: What's the difference?
AI engineers and data scientists both shape AI projects, but their roles aren't the same. Learn how their jobs differ and why it matters. Continue Reading
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News
25 Feb 2025
Apple and the bullish AI investment trend
The iPhone maker's plans have been in the works for a while, but they speak to a larger trend in spending on technology internationally and in the U.S. Continue Reading
By- Esther Shittu, News Writer
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Tip
25 Feb 2025
How to enhance OSINT investigations using AI
As the amount of data publicly available online continues to grow, AI-driven tools are becoming indispensable companions for intelligence gathering and analysis. Continue Reading
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Podcast
25 Feb 2025
Good data strategy is needed for GenAI
While AI has improved and evolved, one thing remains constant: the need for good training data. This will help organizations grow and remain competitive. Continue Reading
By- Esther Shittu, News Writer
- Shaun Sutner, Senior News Director
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Tip
13 Feb 2025
Compare generative AI vs. LLMs: Differences and use cases
While large language models like ChatGPT grab headlines, the generative AI landscape is far more diverse, spanning models that are changing how we create images, audio and video. Continue Reading
By- Lev Craig
- Olivia Wisbey, Site Editor
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News
06 Feb 2025
Google targets enterprise adoption with low-cost AI model
The tech giant is becoming more assertive with its AI releases by introducing new experimental versions of Gemini and a low-end model. Continue Reading
By- Esther Shittu, News Writer
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News
03 Feb 2025
OpenAI reasoning model shows an image shift for GenAI vendor
The new capabilities reflect how the vendor continues to stay ahead but lags in some areas. It continues to innovate, but open source advancements may challenge its capabilities. Continue Reading
By- Esther Shittu, News Writer
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Tip
03 Feb 2025
8 generative AI challenges that businesses should consider
IT managers planning to adopt GenAI can expect to encounter some hurdles, including cost optimization, workforce effects, cybersecurity concerns and energy use. Continue Reading
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Tip
30 Jan 2025
10 top generative AI benefits for business
The advantages of using generative AI cover plenty of ground, with improving customer experience, reducing costs and automating code creation among the key drivers. Continue Reading
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News
30 Jan 2025
Alibaba, DeepSeek and the shift in the AI market
The Chinese tech giant's model release a day before the Lunar New Year shows its competitiveness against AI startup DeepSeek. It also signals a shift in innovation. Continue Reading
By- Esther Shittu, News Writer
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Podcast
28 Jan 2025
Cisco generative AI strategy hinges on CX and agents
The vendor's GenAI approach aims to boost the user and consumer experience. Continue Reading
By- Shaun Sutner, Senior News Director
- Esther Shittu, News Writer
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Feature
23 Jan 2025
20 real-world GenAI applications across leading industries
Generative AI is predicted to add up to $16 trillion to the global economy by 2030. Learn how 20 industries, from finance and legal to healthcare and manufacturing, are using it. Continue Reading
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Feature
17 Jan 2025
How will generative AI reshape the enterprise?
Organizations are using generative AI to reimagine processes. Discover 10 ways the technology is transforming employees' jobs and their interactions with customers. Continue Reading
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Podcast
14 Jan 2025
Box content management generative AI route is model-agnostic
The cloud content management vendor looks to external GenAI providers. Continue Reading
By- Shaun Sutner, Senior News Director
- Esther Shittu, News Writer
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Feature
13 Jan 2025
How generative AI can augment human creativity in business
From personalized marketing and prototyping to business workflows and planning, generative AI can augment creativity as a new collaboration tool for humans in enterprise settings. Continue Reading
By- Donald Farmer, TreeHive Strategy
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News
10 Jan 2025
AI PC sales slow amid high costs, limited software
AI PC sales are lagging, despite an uptick in overall PC shipments. The lack of compelling use cases and high prices are hampering upgrades. Continue Reading
By- Antone Gonsalves, Editor at Large
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Definition
10 Jan 2025
What is prompt engineering?
Prompt engineering is an artificial intelligence (AI) engineering technique that refines large language models (LLMs), with specific prompts and recommended outputs. It also is part of the process of refining input to various generative AI (GenAI) services to generate text or images. Continue Reading
By- Cameron Hashemi-Pour, Former Site Editor
- George Lawton
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News
10 Jan 2025
Cohere makes enterprise play with AI workspace platform
The startup is evolving into an enterprise platform provider. Its success depends on strategy and its ability to clearly define what its platform does. Continue Reading
By- Esther Shittu, News Writer
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Tip
09 Jan 2025
The growing role of FPGAs for accelerating AI workloads
FPGAs offer flexibility and energy efficiency, but their complexity and limitations make GPUs a better choice for some AI workloads. Learn how to know when FPGAs are the right fit. Continue Reading
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Tip
30 Dec 2024
Generative AI vs. machine learning: Key differences and use cases
Generative AI differs from simpler forms of machine learning in several ways, but both can enhance efficiency, personalize customer experiences and drive revenue growth. Continue Reading
By- Stephen J. Bigelow, Senior Technology Editor
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Definition
30 Dec 2024
What are autonomous AI agents and which vendors offer them?
Autonomous artificial intelligence (AI) agents are intelligent systems that can perform tasks for a user or system without human intervention. Continue Reading
By- Alexander S. Gillis, Technical Writer and Editor
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Tip
23 Dec 2024
The different types of AI explained
Despite the rapid evolution and mind-boggling capabilities of AI tools, AI does not yet possess the general intelligence of humans, let alone ASI. Learn about four levels of AI. Continue Reading
By- Alexander S. Gillis, Technical Writer and Editor
- David Petersson
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News
18 Dec 2024
Enterprises shift to on-premises AI to control costs
In 2025, many companies will shift to on-premises AI to cut cloud costs that can easily reach $1 million a month for large enterprises. Continue Reading
By- Antone Gonsalves, Editor at Large
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Definition
03 Dec 2024
AI readiness: What is it, and is your business ready?
Artificial intelligence (AI) readiness encompasses all the elements, processes and steps needed to prepare an organization to implement AI systems. Continue Reading
By- Cameron Hashemi-Pour, Former Site Editor
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News
22 Nov 2024
Amazon invests additional $4 billion in Anthropic
The cloud provider will be the primary training partner for the generative AI vendor. The LLM maker will also train all its models on Trainium and Inferentia. Continue Reading
By- Esther Shittu, News Writer
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Feature
21 Nov 2024
8 metrics to measure GenAI’s performance and business value
When gauging the success of generative AI initiatives, metrics should be agreed upon upfront and focus on the performance of the model and the value it delivers. Continue Reading
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Definition
21 Nov 2024
What is an AI prompt engineer?
An AI prompt engineer is an expert in creating text-based prompts or cues that can be interpreted and understood by large language models and generative AI tools. Continue Reading
By- Kinza Yasar, Technical Writer
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News
20 Nov 2024
Meta aims at enterprises with hire of ex-Salesforce AI exec
The social media giant has found success with its Llama family of GenAI models. The new hire shows it is targeting enterprise products. Continue Reading
By- Esther Shittu, News Writer
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News
15 Nov 2024
AMD layoffs follow AI job trend
AMD joins other tech companies in using layoffs to make room for AI talent. Continue Reading
By- Antone Gonsalves, Editor at Large
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News
13 Nov 2024
DataRobot aims to tackle GenAI problem with enterprise suite
The AI and machine learning vendor's new platform provides customizable applications and agents to help enterprises profit from their GenAI investment. Continue Reading
By- Esther Shittu, News Writer
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News
01 Nov 2024
OpenAI aims at a new market with ChatGPT search
OpenAI introduces new capability in its AI Chatbot. While the vendor has gained favor and popularity with its chatbot, it has had problems maintaining the trust of users. Continue Reading
By- Esther Shittu, News Writer
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Feature
31 Oct 2024
Survey: Enterprise generative AI adoption ramped up in 2024
Nearly a third of organizations are now using generative AI in production. But data quality, the AI skills gap and an evolving regulatory landscape continue to present hurdles. Continue Reading
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Feature
29 Oct 2024
What is enterprise AI? A complete guide for businesses
Enterprise AI tools are transforming how work is done, but companies must overcome various challenges to derive value from this powerful and rapidly evolving technology. Continue Reading
By- Linda Tucci, Industry Editor -- CIO/IT Strategy
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Tip
28 Oct 2024
Reduce project expenses with AI cost optimization strategies
AI projects don't have to break the bank. From open source tools to clever cloud strategies, learn how to keep your AI initiatives efficient and cost-effective. Continue Reading
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Tip
21 Oct 2024
Is getting an AI certification worth it? Factors to consider
Some say AI certification is essential, while others worry it's a waste of time. Learn the benefits and downsides of AI certifications and how to find the right one for your needs. Continue Reading
By- Stephen J. Bigelow, Senior Technology Editor
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News
16 Oct 2024
AI vendors tackle generative AI attacks in 2024 election
Some AI vendors have tried to prevent bad actors from using their models and platforms against candidates. Others are reactive in trying to stop or disrupt misinformation. Continue Reading
By- Esther Shittu, News Writer
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Tip
09 Oct 2024
How to effectively manage AI projects in 12 steps
AI is a high priority for companies but results often fall short of expectations. These 12 steps will help you successfully manage AI projects and deliver business value. Continue Reading
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Tip
08 Oct 2024
How small businesses can take advantage of AI
Small business owners see AI's potential for automation and transformation, yet concerns remain. This seven-step program will help AI implementations get off on the right track. Continue Reading
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Tip
08 Oct 2024
How to create a winning AI strategy for your business
To deliver real business value, AI projects must be aligned with organizational goals. Here is a 10-step program for developing an effective AI strategy, plus sample templates. Continue Reading
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Feature
03 Oct 2024
Lessons on AI-driven marketing at EmTech MIT 2024
In addition to generating personalized advertising content, marketing professionals are using large language models as new personas to shape brand perception and strategy. Continue Reading
By- Olivia Wisbey, Site Editor
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Definition
01 Oct 2024
What is AI (Artificial Intelligence)? Definition, Types, Examples & Use Cases
Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. Continue Reading
By- Lev Craig
- Nicole Laskowski, Senior News Director
- Linda Tucci, Industry Editor -- CIO/IT Strategy
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Tip
24 Sep 2024
The history of artificial intelligence: Complete AI timeline
From the Turing test's introduction to ChatGPT's celebrated launch, AI's historical milestones have forever altered the lifestyles of consumers and operations of businesses. Continue Reading
By- Ron Karjian, Industry Editor
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Tip
20 Sep 2024
How to manage proprietary enterprise data in AI deployments
Explore strategies for managing sensitive data in enterprise AI deployments, from establishing clear data governance to securing tools and building a responsible AI culture. Continue Reading
By- Donald Farmer, TreeHive Strategy
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News
11 Sep 2024
Oracle launches over 50 AI Agents for business use
The new agents will automate business processes. The agents show the growth in generative AI and move the market beyond the chatbot use case into a work assistant application. Continue Reading
By- Esther Shittu, News Writer
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Tip
06 Sep 2024
What businesses should know about OpenAI's GPT-4o model
Enterprise use cases are driving the need for faster AI response times, better data handling and cost optimization. OpenAI attempts to meet that need with GPT-4o. Continue Reading
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Tip
06 Sep 2024
How can AI drive revenue? Here are 10 approaches
Artificial intelligence has captured the imagination of many a boardroom. Now, the emphasis has shifted to capturing revenue through AI-driven use cases. Continue Reading
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Opinion
23 Aug 2024
Will AI replace technical writers? One user's experience
As with many jobs, how AI advancements will affect the future of technical writing is up for debate. Hear from one expert on why AI is here to stay -- but so are technical writers. Continue Reading
By- Damon Garn, Cogspinner Coaction
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Tip
22 Aug 2024
How do big data and AI work together?
Enterprises are leaning on big data to train AI algorithms and, in turn, are using AI to understand big data. The results are pushing business operations forward. Continue Reading
By- Ron Schmelzer, Scalebrate and Exponential Scale
- Kathleen Walch, Project Management Institute
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Feature
20 Aug 2024
How businesses are using AI in the construction industry
As businesses in the construction industry integrate AI and machine learning into their processes, the sector's approach to design, safety and project management is changing. Continue Reading
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Tip
15 Aug 2024
Simplify enterprise AI integration with a centralized AI hub
For enterprises looking to scale their AI projects, centralized AI hubs and governance can simplify integration, streamline operations and ensure consistency. Continue Reading
By- Donald Farmer, TreeHive Strategy
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Tip
06 Aug 2024
15 top applications of artificial intelligence in business
The use of AI in business applications and operations is expanding. Learn about where enterprises are applying AI and the benefits AI applications are driving. Continue Reading
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News
01 Aug 2024
Enterprises struggle to find business value with GenAI
Enterprises chase an impractical immediate payback from GenAI and miss opportunities to use less expensive machine learning to solve problems, experts say. Continue Reading
By- Antone Gonsalves, Editor at Large
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Tip
22 Jul 2024
How to build the business case for AI initiatives
Building a compelling business case for AI requires attention to business pain points, financial and risk considerations, and collaboration with the CFO. Continue Reading
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News
19 Jul 2024
Enterprises chasing AI confront a harsh reality
Recent reports from KPMG, McKinsey & Co. and Goldman Sachs indicate that generative AI is immature and carries a high price tag, with no clear path to ROI. Continue Reading
By- Antone Gonsalves, Editor at Large
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Tip
18 Jul 2024
Best practices for integrating AI and ESG strategies
Integrating environmental, social and governance goals into AI models can help organizations achieve more ethical, responsible and sustainable business outcomes. Continue Reading
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News
17 Jul 2024
Anthropic catches up with Claude LLM for Android
The AI vendor introduced the new app soon after releasing the iOS version. It's free for Team and Pro users. It includes vision, multi-platform support and multilingual processing. Continue Reading
By- Esther Shittu, News Writer
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Tip
11 Jul 2024
Is your business ready for the EU AI Act?
The EU AI Act provides businesses with a rubric for AI compliance. Businesses must understand the landmark act to align their practices with upcoming AI regulations. Continue Reading
By- Kashyap Kompella, RPA2AI Research
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Definition
01 Jul 2024
large language model operations (LLMOps)
Large language model operations (LLMOps) is a methodology for managing, deploying, monitoring and maintaining LLMs in production environments. Continue Reading
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Podcast
01 Jul 2024
Walmart uses GenAI for payroll, employee digital experience
The retail powerhouse is providing its associates with generative AI tools to use to automate parts of their job. The company is also using the technology to spot payroll problems. Continue Reading
By- Shaun Sutner, Senior News Director
- Esther Shittu, News Writer
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Feature
27 Jun 2024
Will AI replace cybersecurity jobs?
Although AI can enhance cybersecurity practices like threat detection and vulnerability management, the technology's limitations ensure a continued need for human security pros. Continue Reading
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Feature
25 Jun 2024
How AI is changing the real estate market
AI tools and systems are becoming an asset for many real estate endeavors. Explore seven top use cases for AI in the real estate industry and challenges to adoption. Continue Reading
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News
24 Jun 2024
Rockset acquisition strengthens OpenAI's enterprise play
The GenAI pioneer went outside the AI realm for its second acquisition, looking to the smaller database analytics vendor for its real-time search and vector capabilities. Continue Reading
By- Shaun Sutner, Senior News Director
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Feature
14 Jun 2024
LinkedIn unveils AI updates for business users, job seekers
New features for job applicants, recruiters and businesses include personalized writing suggestions, more advanced search capabilities and AI conversations within LinkedIn Learning. Continue Reading
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News
04 Jun 2024
Vendors struggle to prevent GenAI use in child sexual abuse
Major large language model and image generation system vendors agree to work on limiting the ability of GenAI technology to create and spread child sexual abuse material. Continue Reading
By- Shaun Sutner, Senior News Director
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Tip
04 Jun 2024
Compare 6 top MLOps platforms
Choosing the right MLOps platform means considering features, pricing and ease of integration into your current machine learning environment. Evaluate six leading options. Continue Reading
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Definition
09 May 2024
robot economy
The robot economy is a scenario in which most of the labor required to sustain human life is automated. Continue Reading
By- Scott Robinson, New Era Technology
- Ivy Wigmore
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Tip
01 May 2024
How to train an LLM on your own data
Retraining or fine-tuning an LLM on organization-specific data offers many benefits. Learn how to start enhancing your LLM's performance for specialized business use cases. Continue Reading
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Tip
23 Apr 2024
How to measure the ROI of enterprise AI initiatives
Interest in AI tools and systems has skyrocketed across industries. To ensure their endeavors are worthwhile, businesses are increasingly emphasizing return on investment. Continue Reading
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Tip
19 Apr 2024
Compare proprietary vs. open source for enterprise AI
Unsure whether to choose proprietary or open source AI for your enterprise deployment? Compare the pros and cons of both software models, including how each can benefit businesses. Continue Reading
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News
19 Apr 2024
Businesses confront reality of generative AI in finance
As large language models move from pilot projects to full-scale deployment in finance, the industry is facing a mixture of compliance and technological challenges in 2024. Continue Reading
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News
17 Apr 2024
Looking closer at Microsoft's investment in UAE AI vendor G42
The tech giant will own a minor stake, and G42's LLM will be on Azure. The move helps the cloud provider expand globally and helps the U.S. court the UAE away from China. Continue Reading
By- Esther Shittu, News Writer
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Tip
04 Apr 2024
How to build an enterprise generative AI tech stack
Generative AI tech stacks consist of key components like LLMs, vector databases and fine-tuning tools. The right tech stack can help enterprises maximize their generative AI ROI. Continue Reading
By- Kashyap Kompella, RPA2AI Research
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News
04 Apr 2024
Dissecting the musicians' open letter to AI vendors
The letter attempts to play on public sympathy and move AI technology vendors to take some action toward fairness. It also brings up the question of data ownership. Continue Reading
By- Esther Shittu, News Writer
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News
26 Mar 2024
Writer Inc.'s new AI tool generates voice of marketers' content
As generative AI technology grows in marketing, personalized tools such as these help brands define their style. It makes sure what's generated is on brand with a company's message. Continue Reading
By- Esther Shittu, News Writer
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Feature
19 Mar 2024
Deriving value from generative AI with the right use case
The technology will be valuable to tech vendors. For users, a return on investment will depend on the applications as well as whether enterprises choose to build or buy their models. Continue Reading
By- Esther Shittu, News Writer
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Tip
18 Mar 2024
Compare enterprise generative AI deployment options
To pick the best generative AI deployment model for your organization, examine how cloud and on-premises approaches fit into your security, cost, infrastructure and network needs. Continue Reading
By- Tom Nolle, Andover Intel
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News
13 Mar 2024
Dataiku intros GenAI cost monitoring tool: LLM Cost Guard
The tool lets customers be provider-agnostic and can integrate with models from providers like OpenAI, AWS and Anthropic. It watches for overruns and differentiates between costs. Continue Reading
By- Esther Shittu, News Writer
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News
11 Mar 2024
Podcast: A look at SambaNova's open source AI strategy
Despite sometimes being seen as a direct competitor to Nvidia Systems, the AI hardware and software vendor tries to distinguish itself by focusing on training open source models. Continue Reading
By- Esther Shittu, News Writer
- Shaun Sutner, Senior News Director
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Tip
06 Mar 2024
Explore mitigation strategies for 10 LLM vulnerabilities
As large language models enter more enterprise environments, it's essential for organizations to understand the associated security risks and how to mitigate them. Continue Reading
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News
22 Feb 2024
Stability AI adopts new architecture in Stable Diffusion 3
The new version of the image model uses a different architecture than previous versions. It comes in different sizes and has better spelling capabilities. Continue Reading
By- Esther Shittu, News Writer
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News
22 Feb 2024
AI vendor finds opportunity amid AI computing problem
The GPU cloud provider recently raised $320 million. It has found an opportunity as more enterprises seek to run generative models and the demand for infrastructure is high. Continue Reading
By- Esther Shittu, News Writer
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Tip
14 Feb 2024
Improve AI security by red teaming large language models
Cyberattacks such as prompt injection pose significant security risks to LLMs, but implementing red teaming strategies can test models' resistance to various cyberthreats. Continue Reading
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News
23 Jan 2024
ElevenLabs' funding success shows growth of AI voice market
The startup has quickly raised a total of $101 million, reflecting the fast growth of new technologies like deep neural networks. Along with growth comes challenges. Continue Reading
By- Esther Shittu, News Writer
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Feature
17 Jan 2024
Challenges the fintech industry faces with generative AI
As the new technology has exploded in other industries, financial organizations are also exploring how they can apply it. However, regulatory requirements hinder fast adoption. Continue Reading
By- Esther Shittu, News Writer
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Tip
03 Jan 2024
Explore the impact of data science in business workflows
Data science and machine learning are reshaping business workflows and customer experiences, ushering in an era of highly tailored services and predictive strategies. Continue Reading
By- Donald Farmer, TreeHive Strategy
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Feature
19 Dec 2023
Five generative AI trends to look for in 2024
The boom will persist as enterprises become acclimated to the technology. More enterprises will start using genAI systems and organizations will incorporate governance measures. Continue Reading
By- Esther Shittu, News Writer