Marketing
“While it didn’t start as a marketing tool idea, we’ve quickly taken advantage of the amplification and impact opportunity that TechTarget’s and BrightTALKs networks offer us.”
“Priority Engine helps us solve our three most pressing challenges: who to call, what to say, and when to do it.”
ABM
“With Priority Engine, we allow each of our reps to see the accounts that are showing interest in our technology and solutions and the individuals involved in that consideration cycle.”
Marketing, Sales
“My favorite thing about Priority Engine is the excellent results we’ve seen with intent data. The leads are high in quality, and after being nurtured, quickly convert into real business: $7M of real closed business.”
Marketing
“Priority Engine is a foundational element for our clients. It helps to power their go-to-market strategies by being able to target the right prospects with the right message at the right time in their buying journey.”
Sales
“One of the main value drivers for Priority Engine is that you can automate the extraction of leads into your marketing automation system, and at the same time your sales team can add leads with a single click to sync them into Salesforce.”
Marketing, Sales
“When we think about targeted marketing and about being intentional, there’s such a natural fit with Priority Engine and TechTarget.”
Sales
“With the data from TechTarget, we can access valuable insights to know exactly what prospects are looking into, from the vendors they’re looking at to their interests and behavior.”
Sales
“TechTarget has given us not only the ability to expand our reach across our audiences, but one holistic view of our programs.”
Marketing
“We leverage Priority Engine, in conjunction with content syndication, to help influence active buyers who are warmed up to our capabilities before Sales reaches out and engages with them.”
Sales
“Priority Engine gives us access to a really rich database of purchase intent that’s valuable to us from a marketing standpoint, as well as sales.”
Marketing
“The TechTarget team is absolutely a strategic partner for us. They push us to do more, they help us to be more strategic, and they make sure we’re leveraging the data and the tool to the fullest extent.”
ABM, Sales
