Service Express needed to build a modern demand generation capability. At the same time, they were savvy enough to realize that their program’s long-term success relied a great deal on proving impact early and often.
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Service Express partners with TechTarget in three critical demand-driving areas:
Buyer’s Journey Visibility: Priority Engine provides access to real opt-in buyers at scale for pursuit by both marketing and sales.
Relevant Awareness: This same intent data powers much more targeted advertising and relevant messaging, needed to cover a rapidly expanding market space.
Account Engagement: AI-optimized content syndication delivers strong engagement with the right audiences at scale, for dependable, highly convertible funnel volumes.
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