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MarTech & SalesTech: Opportunities at the Intersections

Accelerating digital transformation is impacting B2B organizations at both strategic and operational levels. We’ve seen many of our own customers working hard to accelerate their GTM evolution. Together, we’ve recognized [...]

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The 2 Core Foundational Requirements for ABM Impact

ABM observations and learnings from 2022’s B2B Marketing Exchange I’ve just gotten back from B2BMX in Scottsdale, the first face-to-face event I’ve attended in exactly two years. Among the many [...]

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Set Up to Fail? How We’re Holding SDRs and Our Prospecting Back

Today’s increasingly crowded and competitive B2B markets are putting a premium on high-velocity prospecting. Buoyed by activity-focused thinking and salestech, organizations are aggressively hiring more and more SDRs to “get [...]

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What is “Data Deadweight” and Why Should Marketers Care?

When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with [...]