You searched for corners

Resource

Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM

Get inside intelligence on what it really takes to transition from legacy demand generation to ABM. This webinar showcases how to transform marketing and sales efforts to deliver full-funnel ABM [...]

Blog Post

Why Account-level Insight Can’t Get You Where You Need to Be: Dependencies for Improving GTM Performance

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands [...]

Resource

Because Your MQLs Just Won’t Cut It

“The winners of tomorrow are always learning …” and learning company Cornerstone’s field marketing organization certainly took their mantra to heart as they adopted ABM principles into their work. To productively expand their success in a highly competitive market, they needed to establish much tighter alignment to Sales objectives – ABM in several forms provided an ideal framework. In this e-book, you’ll follow Cornerstone’s evolution from classic demand gen alone to full-funnel ABM practices.

Blog Post

Marketing and Sales Alignment is the First Step to a More Agile ABM Program

Align Sales and Marketing for ABM Agility A crucial cornerstone when launching an ABM program is alignment. Before implementing ABM, successful marketing practitioners must make sure that they’re aligned with [...]

Blog Post

Mind the Gaps 2 – For Better Customer Experience, Ditch Batch Marketing and Get Agile

Hope is not a strategy – Good customer experiences can’t come from Batch Marketing When we have to wait to compile the right data and analytics to know what to [...]

Blog Post

3 Reasons Why Marketers Must Market Their Content to Their Sales Teams

I know what you’re thinking: “Did he just tell me to market content to your own sales teams? Why would I do that? They work for the same company that I do. In [...]