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I’m Not Just a Graphic Designer – I’m a Marketer Too

One of the proud moments of my career happened when I was working overseas at an ad agency. One of our clients was a large natural gas distributor, which had [...]

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2015 Global Content Marketing Checklist: Are You Localizing?

As you plan your content marketing efforts for 2015, there are a number of things to consider when it comes to development and distribution of your content within specific global [...]

Blog Post

Audience Segmentation in Research-Based Content Marketing

Original research can fuel effective content marketing campaigns. B2B audiences, in particular, value original research because it offers that rare but high-impact form of persuasion: objective, independent, third-party, peer-based opinion. [...]