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The Power of Rich Content: How the Brain Reacts to Rich vs. Text Content

Effective B2B marketers must leverage rich media content to nurture their prospects. Webinars and videos resonate with buyers in a way that goes beyond aesthetics. These formats amplify engagement, heighten a buyer’s understanding of value, and tell a story in a real way. This guide compares the value and effectiveness of rich media and text-based content throughout the buyer’s journey to demonstrate the critical role rich content plays in creating leads and generating revenue.

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How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication

An interview with successful technology marketing innovator, Miles Krone, Demand Generation Manager at WhiteHat Security WhiteHat Security is a leader in application security, enabling businesses to protect critical data, ensure [...]

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Why I’m Staying the Course on our Digital Advertising Program

We’re now at almost a month of really being into this thing, so I’m focused intently on 2nd Qtr. forecast and re-assessing the annual plan at the same time.  In [...]

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How Unitrends Uses Priority Engine to Generate Better Leads and More Demand

An interview with successful technology sales innovator, Monica Fairbanks, Sales Development Manager at Unitrends Unitrends introduces backup appliances and cloud data protection that leverage cutting edge technology to automate manual [...]

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3 Strategies for Improving Sales Adoption, Leveraging Data and Streamlining Management with TechTarget Priority Engine

This past November, sales and marketing professionals within the Priority Engine community gathered at the Silver Peak offices in Santa Clara for a Priority Engine User Group Roundtable. Among the [...]

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Social Selling: How to Get Prospects to “Like” You

While today’s technology has digitally connected so many of us, it’s also made it difficult to get noticed by prospects. It’s become significantly harder for sales reps to get a [...]

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When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance

By now you’ve probably read the headlines and seen the stats from HubSpot and others about the virtues of inbound. There’s no denying that inbound marketing can be effective in [...]

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Why More High-Performance Companies Are Depending on Intent Data

In the last year, intent data market penetration has increased 2.5x and is one of the most discussed topics in B2B data and intelligence. To better understand this market and [...]

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Successful Approaches to Using Intent Data – Practical Tips from Priority Engine Users

Increasing sales adoption of Priority Engine, incorporating its data into other systems, and measuring its success are a few key areas in which Priority Engine users commonly seek advice. We [...]

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“Insider Insights”: How Behavioral Data Drives Better Inside Sales Performance

According to recent research, just 24.3% of salespeople exceeded their quotas in the previous year. And despite their best efforts, we’ve found that salespeople have continued to struggle without ways [...]

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Intent Data: Use Cases of High Performance Companies

In the last year, intent data market penetration has increased 2.5x and is one of the most discussed topics in B2B data and intelligence. To better understand this market and [...]

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6 Peer-Driven Tips for Improving Marketing & Sales Performance with TechTarget Priority Engine

Real Insights from Sales and Marketing Peers Sales and marketing professionals from the San Francisco Bay Area recently gathered at the Adobe offices in San Jose for the latest roundtable [...]

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3 Steps to Personalized Selling

Whether you’re a marketer or part of a sales team and you’re focused on marketing/sales alignment process, effective email personalization for sales outreach or other approaches, this white paper will [...]

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How to Write Emails B2B Tech Buyers Actually Want to Read

Over the past two decades, TechTarget has tested millions of emails to our audience, helping us understand exactly what gets them to engage. These are the same technology buyers that Priority [...]

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How ISRs Improved Sales Appointment Rates by 19X

TechTarget conducted an extensive inside sales test to determine what works best when cold-calling new prospects. The results, outlined in this white paper, reveal: Strategies for gathering insider information on [...]

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Showcasing the Value of Intent within Your Organization: 2 Tips from TechTarget’s Bay Area Priority Engine User Group

This month we hosted our Bay Area Priority Engine™ user group in San Jose with marketers representing 10 companies ranging from new users to super-users. We wanted to give you [...]

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GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize

GDPR is almost upon us. At first glance, it’s hard to envision GDPR as having a wildly positive effect on marketing departments, right? Many pundits are touting doom and gloom [...]

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“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group

With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and [...]

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Closing Your Available Demand Gap

For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who [...]

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“GDPR Will Crash Your Entire Marketing Plan”: Fears, Realities & Choosing the Right Partners

Of course the first part of that statement isn’t true. With GDPR implementation slated for May 2018, not surprisingly, some out there are flooding e-mail boxes trying to capitalize on [...]

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Microtargeting: Developing More Effective Marketing Campaigns

This is Part 3 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 1 on Using Data to Develop [...]

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What is “Data Deadweight” and Why Should Marketers Care?

When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with [...]

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Add Purchase Intent Insight to Your Lead Scoring Logic to Increase MQL Production

A few months back I had a senior marketer at one of the largest tech vendors tell me he considers leads generated from companies like TechTarget as early stage, awareness [...]

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All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard

At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has [...]

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Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating [...]

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6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy

Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to [...]

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Is Your Demand Generation Funnel Limiting Your Sales Potential?

John Wanamaker’s classic problem, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” pointed to a need for marketing data in the [...]

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Before You Leap, Understand the 4 Pillars of Intent-Based Marketing

Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; [...]

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Demand Excellence: Insights on the New Reality of Integrated Demand Generation

Integrated demand generation is no longer just about diversifying content, promo messaging and lists. You have a lot more options to feed the top of your funnel and to move [...]

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Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing

Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. [...]

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Mind the Gaps 2 – For Better Customer Experience, Ditch Batch Marketing and Get Agile

Hope is not a strategy – Good customer experiences can’t come from Batch Marketing When we have to wait to compile the right data and analytics to know what to [...]

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A Sales Tool your Channel and Resellers Will Thank You for

Recently, the TechTarget sales organization had the privilege of hosting one of our clients, a Business Development Executive from a leading Technology Distributor, to discuss his experiences generating quality engagements [...]

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Lead, Don’t Sell: What Michael Phelps Can Teach B2B Marketers about Content

In my role at TechTarget, I evaluate a lot of client assets. I look at it for quality of content, proper length, call to actions as well as stage in [...]

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How do Marketers Evaluate Intent Data? Go to the Source

There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess [...]

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What is True Intent Data?

Data. It is a word that has sparked a revolution in marketing. There are new categories being built, new marketing teams being assembled around data science, and for all you sports [...]

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3 Questions Your Content Must Answer for C-Level Executives

As marketers, we are always trying to figure out how to position content and messaging to the C-Suite audience. Most content marketers assume that a specific content format is the [...]

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Why Purchase Intent Data Outpaces Demographics for Smart Marketers

Consumption is intentional; with a little bit of circumstance and serendipity thrown in. But without intention, there is nothing creating forward movement. As marketers, this is something that needs to [...]

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Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns

In the last few months, TechTarget Europe has received a rising number of lead generation briefs from savvy customers and agencies that say in big bold letters – “No Telemarketing.”  [...]

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Marketers Have a Right to Know Where Their Leads are Sourced From

Do you know where your leads are? Does anyone remember those PSAs that used to run before the news – “Its, ten o’clock. Do you know where your children are?” [...]

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Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension [...]

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Be a Publisher, By a Publisher: Building a Content Architecture That Closes

Today everyone’s a publisher, which means content has become your business. Being an effective brand publisher takes planning, teamwork and a strong foundation- or content architecture- to effectively deliver. Operating [...]

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6 Macro Disruptors That Will Change Information Technology

Change is a good thing in the long run, but change can really suck while you’re experiencing it.  Right now, six (6) macro phenomena are changing the practice of Information [...]

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11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston

TechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in [...]

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The Missing Piece in Content Marketing

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better [...]

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Top 4 Social Media Tips for B2B Marketers

We all know social media is a well-known tactic used in B2C marketing initiatives. From using social channels as real-time customer service engines to promoting the latest sales and sharing [...]

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How Social is Your Value Proposition?

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better [...]

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Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit

Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C.  Our first Summit in Research Triangle Park was one for the books, with a room [...]

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Does Your Content Have an Expiration Date?

You and your content marketing teams are no doubt pumping out lots of new content on a regular basis. It is important to produce new, fresh content, but when it [...]

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Why Marketing Productivity Matters Just as Much as Sales Productivity

EDITOR’S NOTE: This post is part of a series of posts from Alex Gorbansky, CEO of Docurated who will be sharing his expertise around marketing productivity and platforms to better help our audience [...]

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Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ

Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for [...]

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Trend Watch: Social Conversion

Social media is no longer a tactic or channel that B2B marketers can choose to ignore or use optionally. It is a powerful tool to communicate with your customers, distribute [...]

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3 Reasons Why Marketers Must Market Their Content to Their Sales Teams

I know what you’re thinking: “Did he just tell me to market content to your own sales teams? Why would I do that? They work for the same company that I do. In [...]

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The Power of Data in Marketing – Takeaways from TechTarget’s San Francisco #ROISummit

Last Thurs. March 19th,  over 100 senior technology marketers converged at TechTarget’s San Francisco ROI Summit in San Mateo for an interactive event filled with market trends, best practices, actionable [...]

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Marketing and Sales Alignment for Grown-Ups

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better [...]

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It’s Time to Ditch the Phone Book Approach to Sales and Marketing

Most well-intentioned B2B technology marketers put the best interests of their customers ahead of everything else.  These customer-centric marketers spend an extraordinary amount of time, effort and resources to better [...]
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