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Accelerating Strategic Account Revenue with Intent Data

Beyond planning and execution, strategic account teams are becoming more adaptive to their accounts and markets. They’re taking advantage of new data sources, already widely adopted by both marketing and high-volume prospecting teams, to drive increased revenue opportunities and gain an advantage over competitors. This on-demand webinar features Nancy Nardin, Leading Sales Technology Expert and John Steinert, CMO at TechTarget. Watch as they discuss how forward-thinking sales teams use high-quality intent data to deliver significant revenue growth in key accounts.

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Organizational Alignment: Accelerating Your Sales Pipeline

In “Establish Organizational Alignment,” part 4 of the e-book series Owner’s Manual for the Modern Demand Gen Engine, TechTarget CMO John Steinert and award-winning, high-growth marketing strategist Samantha Stone will show you how to align marketing and sales

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Accelerating Strategic Account Revenue Using the Right Intent Data

In this e-book, Accelerating Strategic Account Revenue Using Intent Data, you’ll see how strategic sellers and enterprise reps can adopt new capabilities to improve performance.

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Integrating ABM with Intent Data

Truly successful ABM is ABM that delivers more revenue from your targeted accounts, full stop. Logically, to achieve this, your marketing and sales efforts must necessarily be functioning in a [...]

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Accelerating Strategic Account Revenue with Intent Data

Beyond planning and execution, strategic account teams are taking advantage of new data sources, already widely adopted by both marketing and high-volume prospecting teams, to drive increased revenue opportunity and [...]

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Celebrating All of TechTarget’s Trailblazing Women―Accelerating Innovation and Success in B2B Tech

“Good leaders organize and align people around what the team needs to do. Great leaders motivate and inspire people with why they’re doing it. That’s purpose. And that’s the key [...]

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Fire-Breathing ABM: Orchestrating Target Account Plays with Rich Purchase Intent

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Fire-Breathing ABM: Orchestrating Target Account Plays “In-Fuze-d” with Rich Purchase Intent

“While marketing actions have traditionally focused on interacting with individual leads, sales success has always been focused on accounts and the buying groups within them. In reality, success at scale [...]

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Intent-Based Marketing and Integrating Around Better Data

In this article in PerformanceIN, TechTarget’s Garrett Mann breaks down the four “distinctive pillars” to build success in intent-based marketing. This will help organizations understand how  intent data comes into [...]

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Is Your “Integrated” Strategy Actually Dis-Integrating Customer Experience?

Check any marketing textbook and it will tell you that a strategy is a carefully developed plan or method for achieving a goal. To me, it’s no comfort really that [...]

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Insert Here: Integrating the RIGHT Marketing into Strategic Account Plans

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better [...]

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Balancing GenAI and Human Touch in Sales Outreach

In an era of overflowing email inboxes and limited attention spans, all sales reps understand the struggle to generate engagement with prospects via email. In our recent survey of 600+ [...]

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Five Top Technology Investment Drivers for 2024

The technology landscape is poised for significant change in 2024, with many purchase drivers and disruptors impacting your current customers’ and prospects’ tech investments. It’s essential organizations, like yours, stay [...]

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Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

While many demand gen marketers are using intent data to drive better campaign outcomes, it’s been more challenging for partner and channel marketers to incorporate intent into their complex go-to-market [...]

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Five Demand Generation Best Practices to Help You Build Partner Pipeline

In today’s uncertain economic climate, B2B technology Partner Marketers are under more pressure than ever to hit aggressive partner pipeline targets while demonstrating ROI. Generating leads isn’t enough – effective [...]

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Charting a Course to ROI: Navigating Intent Data Challenges Effectively

When implemented and activated correctly, intent data can serve as a compass, providing a clear view into the needs of your potential customers as they make their way through the [...]

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Five Reasons Your Content is Underperforming and How to Get Back on Track

As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of [...]

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Crafting Engaging Email Copy: Do’s and Don’ts

Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for [...]

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Break Through with Real Personalization Using Priority Engine’s IntentMail AI™

Priority Engine’s AI-powered messaging feature, IntentMail AI™, enables sellers to generate highly personalized emails with one click. By combining Prospect-Level Intent™, recent company-relevant information and your organization’s unique value and [...]

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Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

Look, I know what you must be thinking: “Oh no, yet another blog post about Marketing and Sales misalignment … What more can be said on this topic?”. But even [...]

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4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook

In a freshly published Enterprise Strategy Group study, Marketing tops the list of areas where companies are applying GenAI with 35% of respondents currently using it and 45% seeing future [...]

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3 Areas of Improvement to Drive Channel Marketing Success

Like many pipeline and revenue-generating teams, there’s incredible pressure and expectations for channel marketing programs to drive growth this year. Despite the uncertainty channel teams face, leaders are still optimistic [...]

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3 Ways to Use Intent Data to Improve ABM Outcomes

A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because [...]

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Multi-Threading: Successfully Bring Buying Teams Together

Data shows that B2B buying decisions are made by collaborative groups  – and the number of people within these buying groups is growing. According to Gartner, an average of 11 [...]

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Intent 3.0: Using Intent Data for GTM Strategy

Like with many new B2B solutions, early adoption of purchase intent data has depended on broad tactical use cases. Then as providers and users become more comfortable, they begin to [...]

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Why Most Publishers Can’t Deliver Precise Intent Data

Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more [...]

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Using Data to Take the Guesswork Out of Content Planning

As buyers increasingly go through a self-service, digital buying process, the role of content in that process has become all the more important. When it comes to content planning – [...]

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On the B2B Horizon: 2023 Priorities

Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting [...]

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Preparing for a Cookieless Future – an EMEA Perspective

This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re [...]

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Anonymous Still Means Anonymous – Sales Needs More

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands [...]

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Partner Success: Blending Strategy, Innovation & Marketing

There’s so much goodness to be gained simply by executing Partner Marketing really well (and if you think it’s easy, you must be new to the game!), but how do [...]

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MarTech & SalesTech: Opportunities at the Intersections

Accelerating digital transformation is impacting B2B organizations at both strategic and operational levels. We’ve seen many of our own customers working hard to accelerate their GTM evolution. Together, we’ve recognized [...]

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Making Sense of Intent Data for Sales and Marketing Pros

Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution providers [...]

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Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than [...]

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Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands [...]

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EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)

Content is the number one building block in the overarching category of customer experience (CX).  How to successfully build your content efforts, in the ever-shifting move to more and more [...]

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Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially [...]

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APAC Perspectives on Regional Content Development

An interview with Marcelo Loustau, Head of Demand, APAC – MOI Global Content development is an essential part of any tech vendor’s marketing strategy, and yet often marketers struggle with [...]

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New Demand Strategies to Maximize Opportunities in Today’s Market

With shifting account priorities and morphing buying team structures, B2B marketers and sales teams face more pressure to adapt changing market dynamics. Response, conversions and revenue are becoming harder to attain and legacy processes are standing in the way of success.

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Audit Your Demand Gen Success: Set the Stage For Performance Push

Part of the e-book series, Owner’s Manual for the Modern Demand Gen Engine. Do you know how your tactics are creating optimal growth for your organization? An objective evaluation is the key to creating ongoing success in attracting high-quality leads and accelerating your pipeline.

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Content Mapping: Delivering the Right Message at the Right Time

Part of the e-book series, Owner’s Manual for the Modern Demand Gen Engine. “Demand gen” strategies are highly effective in B2B marketing. But what's the secret to effectively building trust, fostering relationships, progressing your prospects along the buyer's journey and accelerating the B2B sales cycle? Developing customized, targeted content is the key.

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Building Basic Email Nurturing Skills

A recent survey of B2B marketers on email nurturing found that 66% saw a measurable difference in results from nurtured leads (vs. non-nurtured leads) and 57% said nurture campaigns are effective in generating sales-ready leads. Yet, only 8% of B2B marketers think they are doing an excellent job nurturing leads.

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Making Sense of B2B Purchase Intent Data and Putting It to Use

Put Purchase Intent Data to Work for You In this e-book, Making Sense of B2B Purchase Intent Data and Putting It to Use, Patricia Anton, founder of Anton Consulting, Inc. discusses [...]

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A Practitioner’s Brief on Intent Data

Whether you’ve already jumped in or haven’t yet started with intent data, 2022 is going to be a big year. To help you sort through the details, BrightTALK is hosting [...]

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3 Reasons Your ABM Program Could End in Disaster

The ABM revolution has shown to be beneficial for practitioners in many different ways – generating a higher ROI on marketing investments, helping to cultivate a more positive relationship between sales and marketing departments, and executing a more tailored approach to win business.

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We’re Only Human: 4 Ways to Become a Better Copy Editor

We’ve all been there – sent that promotional email with a word missing or realized your e-book has a formatting error after sharing it with your audience. It’s incredibly frustrating [...]

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SalesTech Series: Creative Ways to Drive Better B2B Sales

Real purchase intent data, like that which TechTarget offers, has changed the selling game – identifying the best-fit prospects to go after, how to nurture these in-market prospects, and what [...]

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6 Practical Partner Marketing Tips from the Enterprise Strategy Group

While a vanguard of organizations is now investing more in their partner programs, many partner marketing teams are still struggling towards ambitious goals with limited resources. For insight into how [...]

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Accelerate Strategic Account Revenue Using the Right Intent Data

In this e-book, Accelerating Strategic Account Revenue Using Intent Data, you’ll see how strategic sellers and enterprise reps can adopt new capabilities to improve performance.

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TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer

Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. [...]

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4 Steps to Creating More Personalized Content for Technology Buyers

B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization [...]

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Intent Data: It’s Not the Volume of Signals That Matters – It’s What’s in ‘Em

As a marketer, I’m super excited about the potential AI and ML promise to help me understand data and take productive action on it. Our editorial team is making significant [...]

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5 Expert Tips for Recovery and Growth in B2B Marketing and Sales

In these times of uncertainty, it’s understandably easy to veer off course or be unsure of what lies on the path ahead. In the early stages of the pandemic, many [...]

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The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them

The managed service provider (MSP) market has been steadily growing over the last several years. According to TechTarget’s annual IT Priorities survey fielded in January, 75% of end users intend [...]

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Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments

Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then [...]

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What is Real Purchase Intent Data and Where Does it Come From?

More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s  landscape chart!). A big one [...]

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The Power of Rich Content: How the Brain Reacts to Rich vs. Text Content

Effective B2B marketers must leverage rich media content to nurture their prospects. Webinars and videos resonate with buyers in a way that goes beyond aesthetics. These formats amplify engagement, heighten a buyer’s understanding of value, and tell a story in a real way. This guide compares the value and effectiveness of rich media and text-based content throughout the buyer’s journey to demonstrate the critical role rich content plays in creating leads and generating revenue.
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