As the IT landscape continues to change, so do tech buyers. That’s why in 2023 it’s critical for companies to have a clear understanding of how their buyers conduct industry research, gather information about vendors and engage with content.
To better understand what the buyer’s research journey looks like today, we surveyed 700+ technology decision makers in TechTarget’s 2022-2023 Media Consumption and Vendor Engagement Study. In this report, you’ll explore:
- What today’s tech purchase journey looks like and what content buyers are consuming throughout that journey.
- How sellers and marketers can shape content development, and improve go-to-market messaging, outreach and content campaigns for more effective buyer engagement.
- The content creation and engagement preferences for different roles within the buying team.