Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Infographic

Demand Generation

Maximizing Your Impact Across Buying Centers in EMEA
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Webinars/Events

Content Creation

B2B Content Brilliance: Drive Better Buyer Engagement with Video
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Product Sheet

Intent Data

Priority Engine’s Powerful Signals Fuel Better GTM Efforts with Prospect-Level and Account-Level Intent 
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Webinars/Events

Demand Generation

Using Analyst Insights to Engage Buying Teams
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White Paper/E-Book

Content Creation

Building a Sustainable Content Ecosystem
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Infographic

Content Creation

How Marketers Can Get the Most ROI Out of Third-Party Research
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White Paper/E-Book

Healthcare Marketing

How Can Providers Create Successful Organizations for Accountable Care?
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White Paper/E-Book

Healthcare Marketing

A Culture of Belonging is Essential in the Fight for Diversity in the Medical Industry
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Webinars/Events

ABM

Formulating Content for Your Vertical Environment: How to Avoid Turn & Burn
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Webinars/Events

EMEA

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies
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Webinars/Events

ABM

Nothing Works Anymore: Why B2B and ABM Need a New Playbook
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Infographic

Content Creation

Three B2B Video Trends Marketers Should Watch
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Webinars/Events

ABM

ABM Engagement in the Age of AI
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Webinars/Events

Content Creation

Webinar Series: B2B Content Brilliance
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Product Sheet

Partner Marketing

Partner Marketing Visionaries: A Thriving Community of Partner Marketers
buyer self-education
Blog Post

Market Intelligence

PLG: The Rise of Buyer Self-Education and the Essential Role of Experts
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Infographic

Intent Data

Attracting and Retaining Tech Customers in EMEA
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Lessons Learned from Security Buyers
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Webinars/Events

Content Creation

Content, Context and the AI-Driven Future
GenAI tips
Blog Post

Marketing

A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far
customer trust
Blog Post

Demand Generation

How to Build Trust with Prospective and Current Customers
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White Paper/E-Book

Healthcare Marketing

The Cycle of Healthcare Data: Creation, Gathering, and Handling
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Video

Partner Marketing

Six Use Cases for Intent Data in Partner Marketing: 8×8’s Story
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Webinars/Events

ABM

Unlocking Deep Engagement: Creating an Always-On Webinar Series
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White Paper/E-Book

Healthcare Marketing

How Can Healthcare Protect Against Zero-Day Attacks and What Does It Mean?
tech buyers resources
Blog Post

Market Intelligence

Tech Buyers’ Most Trusted Research Sources
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Video

Sales

How SHI Leveraged TechTarget Confirmed Projects to Influence Pipeline for Partner Campaigns 
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White Paper/E-Book

Healthcare Marketing

Navigating the Storm: The Impact of the Healthcare Cyberattack
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White Paper/E-Book

Healthcare Marketing

Revolutionizing Healthcare: The Role of EHR in Clinical Informatics
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White Paper/E-Book

Healthcare Marketing

Top Health IT Analytics Forecasts and Goals for the Coming Year
GenAI Sales Outreach
Blog Post

Sales

Balancing GenAI and Human Touch in Sales Outreach
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Webinars/Events

Intent Data

Let’s Connect at Forrester
GenAI 101
Blog Post

Content Creation

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools
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White Paper/E-Book

Content Creation

Build a Better Webinar: Post-Event Best Practices
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Video

EMEA

How Enterprise Strategy Group Helps Tech Companies in EMEA Deliver Better Business Outcomes
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White Paper/E-Book

Healthcare Marketing

Analyzing the Back-End Revenue Cycle and Important Best Practices
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 18: Becoming Your Own CMO: Taking the Reins as a Partner Marketing Leader
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Webinars/Events

Content Creation

Good, Better, Best: How to Deliver Great Content Marketing Outcomes
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Webinars/Events

Partner Marketing

Data Management & Analytics Market Trends for Partner Marketers
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Webinars/Events

Partner Marketing

Cybersecurity Market Trends for Partner Marketers
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Webinars/Events

Partner Marketing

Infrastructure, Networking, Cloud & DevOps Market Trends for Partner Marketers
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Case Study

Healthcare Marketing

How ZeOmega Leveraged an Omni-Channel Strategy with Xtelligent Healthcare from TechTarget
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Product Sheet

Intent Data

Confidently Identify, Influence and Convert More In-Market Accounts with Priority Engine Account Intent Feeds™
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White Paper/E-Book

Healthcare Marketing

Revenue Cycle Management with Automation and AI
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Video

APAC

How Enterprise Strategy Group Helps Tech Companies in APAC Deliver Better Business Outcomes
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White Paper/E-Book

Sales

2024 Technology Spending Intentions Study Highlights
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White Paper/E-Book

Content Creation

A Guide to Writing Great B2B Email Copy
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White Paper/E-Book

Healthcare Marketing

How AI is Impacting Healthcare
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White Paper/E-Book

Intent Data

Intent-Guided Multithreading Tactics That Work
Technology Investment Drivers
Blog Post

Content Creation

Five Top Technology Investment Drivers for 2024
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White Paper/E-Book

Healthcare Marketing

A Look Inside of the Top Four Value-Based Care Plans
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Video

Intent Data

Priority Engine with Salesforce: Supercharge Your Go-to-Market
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 17: The State of Partner Marketing in EMEA
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White Paper/E-Book

Healthcare Marketing

Top 2024 Forecasts for the Pharmaceutical and Life Sciences Sectors
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Webinars/Events

Intent Data

Intent Data and ROI: How to Measure It and Drive It Through the Roof
Media Consumption Survey
Blog Post

Content Creation

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   
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White Paper/E-Book

Healthcare Marketing

Top Healthcare Industry Forecasts For This Year
partner demand generation
Blog Post

Partner Marketing

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline
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White Paper/E-Book

Healthcare Marketing

Survey Highlights Issues with Revenue Cycle Management for 2024
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Webinars/Events

Partner Marketing

Recorded Sessions: Partner Marketing Visionaries Summit 2024
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