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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Video

Meet Informa TechTarget

Content Creation

Demand Generation

Intent Data

Marketing

Sales

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Webinars/Events

How GenAI Will Impact Your Markets, Buyers and Solutions
Upcoming Live Date:
 Thursday, June 5, 2025

Content Creation

6sense-integration

Product Sheet

Generate More Pipeline and Revenue from Your ABM Investments with 6sense + Informa TechTarget

ABM

Intent Data

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Research/Analysis

B2B Leaders: How To Thrive Through Volatility

Demand Generation

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Webinars/Events

Mastering Account-Based Advertising
Upcoming Live Date:
 Tuesday, May 20, 2025

ABM

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Webinars/Events

Webinar Series: Build a Better Webinar

Content Creation

Demand Generation

Marketing

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Webinars/Events

ROI Summit EMEA: Navigating the Future of B2B Marketing
Upcoming Live Date:
 Tuesday, June 24, 2025

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Webinars/Events

Beyond the Tradeshow Floor: How to Engage B2B Tech Buyers Digitally
Upcoming Live Date:
 Thursday, May 22, 2025

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

ROI Summit Israel: Effective Practices in Generating ROI for the Modern Buying Team
Upcoming Live Date:
 Wednesday, June 11, 2025

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Webinars/Events

Build a Better Webinar: Storytelling & Scripting
Upcoming Live Date:
 Wednesday, May 21, 2025

Content Creation

Demand Generation

Marketing

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Webinars/Events

Cutting Through the Noise: The Real Truth About Buyer’s Intent

ABM

Intent Data

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Webinars/Events

Let’s Connect at Demandbase GO London Summit

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Blog Post

Demand Gen Emails That Convert: Proven Tactics for Marketers 

Demand Generation

Marketing

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Webinars/Events

Assembling Your Demand Gen Toolbox for 2025
Upcoming Live Date:
 Wednesday, May 14, 2025

Demand Generation

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Webinars/Events

Exploring the Art of B2B Video Marketing

Demand Generation

Marketing

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White Paper/E-Book

The “Buyer Values” Secrets to Breaking through in B2B Tech Marketing

Demand Generation

Marketing

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White Paper/E-Book

Unearthing Hidden ABM Revenue Reservoirs by Tapping the Buying Team

ABM

Intent Data

Sales

demandbase-integration

Product Sheet

Generate more pipeline and revenue from your ABM investments with Demandbase + Informa TechTarget

Intent Data

Priority-Engine-Database

Product Sheet

Improve GTM Efficiency, Uncover and Influence Key Buying Group Members, and Build Pipeline Faster

Demand Generation

Intent Data

6sense-integration

Product Sheet

Maximize ROI with Informa TechTarget Priority Engine™ + 6sense

Intent Data

demandbase-integration

Product Sheet

Maximize ROI with Informa TechTarget Priority Engine™ + Demandbase One 

Intent Data

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Webinars/Events

Bring Back the Classics: Why Classic Content Captivates Audiences

Content Creation

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Webinars/Events

What Will Attract Buyers in an AI-Infused Future?

Demand Generation

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Webinars/Events

Let’s Connect at Forrester’s B2B Summit North America 2025

ABM

Marketing

personalization

Blog Post

Book Review – “Personalized: Customer Strategy in the Age of AI”

ABM

Content Creation

Intent Data

Marketing

Sales

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Report

Informa TechTarget Recognized by Forrester as a Leader in Intent Data Providers for B2B

Intent Data

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White Paper/E-Book

Educating Customers on GenAI: Using Content to Build Engagement for AI-Enhanced Services

Content Creation

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Webinars/Events

Creating a Memorable Marketing Message that Lasts

Content Creation

Demand Generation

Marketing

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Webinars/Events

Exploring Intent Data: Driving Revenue through Insights-Driven Strategies

Intent Data

Sales

Sales Enablement

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Video

How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

ABM

Demand Generation

Intent Data

Marketing

Sales

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Webinars/Events

Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

Partner Marketing

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Infographic

Top 6 B2B Video and Webinar Trends

Content Creation

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White Paper/E-Book

Show, Don’t Tell: Using Customer Testimonials to Strengthen Your Videos

Content Creation

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Video

Informa TechTarget’s BrightTALK: Much More Than a Webinar Platform 

Content Creation

Demand Generation

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Research/Analysis

Frost Radar™ for Account-Based Marketing Platforms

ABM

Market Intelligence

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Webinars/Events

Clarifying Attribution in Partner Marketing

Partner Marketing

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Webinars/Events

Activating Intent: Improving Strategy. Driving Growth.

Intent Data

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Webinars/Events

B2B Content Brilliance: The Anatomy of a Killer Demand Gen Email

Demand Generation

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White Paper/E-Book

Four Elements of Well-Designed Video

Content Creation

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Infographic

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox

EMEA

Intent Data

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Webinars/Events

Decision-Making Dynamics: Roles, Buying Teams and the Tech Purchase Process

Demand Generation

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Video

Introducing Intent: Building Success from Day 1

Healthcare Marketing

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Video

Introducing Intent: How to Approach an Effective Sales Rollout

Healthcare Marketing

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Webinars/Events

B2B Content Brilliance. Think Like a Journalist: Finding Great Story Ideas 

Content Creation

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White Paper/E-Book

Level Up Your GTM: Solving Common Growth Challenges

Demand Generation

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Webinars/Events

Partner Marketing Visionaries, Ep. 22. Align and Conquer: Harmonizing Partner Sales and Partner Marketing

Partner Marketing

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Webinars/Events

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

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White Paper/E-Book

Four Personalized Sales Plays as We Enter the Generative AI Era

Intent Data

Sales

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White Paper/E-Book

Navigating ABM Engagement in the Age of AI

ABM

Intent Data

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Video

Energizing ABM: How Schneider Electric Uses Priority Engine Intent Data to Generate Pipeline and Engagement

ABM

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Webinars/Events

Good, Better, Best: How to Deliver Great Content Marketing Outcomes

Content Creation

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Webinars/Events

Partner Marketing Visionaries, Ep. 21. Key Ingredients for Effective Partner Marketing Campaigns

Partner Marketing

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Research/Analysis

Informa TechTarget Named Global Leader in Revenue Marketing and ABM

ABM

Market Intelligence

GenAI + ABM

Blog Post

ABM + AI: Rocket Fuel for Your Go-To-Market Strategy

ABM

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Webinars/Events

B2B Content Brilliance in Action. The Quality Question: Vendors, Partners and Understanding Your Video Objectives

Content Creation

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