Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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White Paper/E-Book

Sales

Beyond Activity Measures: Increase SDR Yields by Focusing on Quality
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 5: Habits and Toolkits of Future-Ready Marketers
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White Paper/E-Book

Content

Covid-19’s Effect on Marketing Ebook
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Blog Post

Virtual Business Strategies

5 Expert Tips for Recovery and Growth in B2B Marketing and Sales
managed service provider MSP
Blog Post

Virtual Business Strategies

The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them
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Research/Analysis

Sales and Marketing Alignment

Virtual Progress: How 2020 is bringing B2B marketing and sales closer together
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Webinar

Virtual Business Strategies

3 Intent Data-Driven Ways to Capture More Demand in Today’s Environment
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Blog Post

Sales

When Buying Patterns are Disrupted, Ramp Up Social Selling
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Webinar

Virtual Business Strategies

Tech Buying and Selling During the Pandemic: What TechTarget Audience Intent Reveals and How to Adapt
purchase intent data in APAC
Blog Post

Intent Data

3 Ways Intent Data is Helping APAC B2B Sales Reps Adjust in Today’s Market
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Webinar

Demand Generation

Today’s Market Realities Require New Demand Gen Strategies
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Video

Intent Data

APAC Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
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Video

Virtual Business Strategies

EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
customer experience
Blog Post

Sales Enablement

How Sellers Can Provide a Better Customer Experience in the Current Business Environment
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Video

Virtual Business Strategies

Observations on Current Buyer Research Behavior for Tech Vendor Marketing and Sales
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Video

Virtual Business Strategies

Adapt Cybersecurity Marketing Strategies to Align with Today’s Buyer Realities
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Video

Virtual Business Strategies

How B2B Tech Leaders Are Using Priority Engine to Succeed in Current Circumstances
digital advertising
Blog Post

Advertising

Why I’m Staying the Course on our Digital Advertising Program
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Blog Post

Sales

5 Tips for Selling Technology in Uncertain Times
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Video

Virtual Business Strategies

Learnings to Date: Implications for Tech Marketers in Today’s Environment
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Presentation

Market Intelligence

State of Data Enabled Marketing: Turning Insights into Actions
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Contact Sales
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