A Better Toolkit for Finding and Converting More Real Leads

Over the last two decades or so, lead generation has become considered a foundational element within many B2B go-to-markets. And yet, the lead gen concept has been known to have fundamental flaws. Now, in combination with a better understanding of lead type differences, the intent data revolution is injecting massive change into the situation.

In this e-book, we’ll highlight three key areas for driving better yields from your lead generation approach. You’ll learn:

  • The differences between a “pulsed” content download lead gen approach and a continuous multi-type lead gen approach.
  • The different sources and types of leads that are available and their particular attributes.
  • How to apply different types of leads in combination with Prospect-Level Intent™ to improve demand gen performance.

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