When BANT (budget, authority, need, timing) was introduced decades ago, buyers relied on calls to get to know a business’s offerings.
But in the age of the web and Google, BANT on its own can be a disservice for businesses.
In this white paper, “Could BANT Be Killing Your Business?” you’ll explore the limitations of BANT and how to overcome challenges to better qualify leads and maximize productivity.
In this white paper you’ll learn:
- The limitations of BANT in the digital era.
- How to overcome BANT challenges with supplemental resources.
- How real purchase intent data can strengthen and support your BANT program.