Force-Feed Your Marketing Funnel Now

In this article published in MarTech Today, TechTarget CMO John Steinert explains how SiriusDecisions’ Demand Unit Waterfall serves as a wake-up call for marketers who are looking to find real, active demand in their markets and rapidly funnel it to sales. The article specifically addresses how to calculate your ADG (available demand gap) and how to fill gaps with 3rd party-sourced demand.

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