Keep Pace with Evolving Buying Groups and Personas to Close More Deals

Dell Boomi specializes in cloud-based integration, API management and master data management. Kalpna Patel, Dell Boomi’s Marketing Operations Consultant for EMEA, discusses how Priority Engine™ intent data gives them fresh insights into how buying groups and their personas are continuously evolving, enabling marketing to effectively target new titles in buying groups with relevant content to help close more deals.

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