Sales development has to convert a broader funnel into a much more focused pipeline and personalization has long been lauded as a key element in success. But the term “personalization” can be interpreted in a lot of ways, some of which can actually backfire.
In this e-book, we’ll look closely at modern sales development and practical data-based approaches that SDR leaders can easily implement with their team to quickly drive up their booked meetings rate. You’ll learn:
- The role of personalization in engaging digital-first buyers.
- Personalization best practices and common pitfalls.
- How to use intent data for effective, business-relevant personalization.
