Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Customer Persona Targeting Best Ideal Buyer Action Figures 3d Illustration
Article

ABM

Improve ABM performance by moving beyond your basic persona frameworks
TTGT_Commitment and Dedication_Heinz-Infographic-1_Resource image
Infographic

ABM

Critical Success Factors for ABM: Commitment and Dedication
B2B event marketing ROI
Blog Post

Intent Data

4 Steps to Increasing Event ROI with Intent Data
Holding_You_Back_Resource_Icon
White Paper/E-Book

Demand Generation

Why Bad Demand Gen Is Holding You Back
effective nurturing
Blog Post

Demand Generation

3 Tips for More Effective Nurturing, Outreach and Measurement – TechTarget Priority Engine User Insights
Masergy-resources
Case Study

Intent Data

How Masergy Energizes Inside Sales with Intent Data
content drives real purchase intent
Blog Post

Intent Data

Award-Winning Content Delivers Better Purchase Intent
Heinz-Webinar-E-book_WP_Resource Icon
White Paper/E-Book

ABM

Six Principles of Successful Account-Based Marketing
2019-BrightTALK-benchmarks
White Paper/E-Book

Demand Generation

2019 BrightTALK Benchmarks Report
Tibco-resources-2
Case Study

Intent Data

What an Actual Marketing Transformation Really Looks Like: TIBCO’s 3-year Intent-Driven Journey to Excellence
TTGT_ABM_Select and Engage_WP_Resource Icon
White Paper/E-Book

ABM

Selecting and Engaging Relevant Accounts for ABM ROI
email intent
Blog Post

Intent Data

How to Increase Conversion with Intent-Driven Email Nurturing in EMEA
fuze-resources
Case Study

ABM

Intent-Fueled Account-Based Everything: How Fuze Builds, Runs and Optimizes High-Performing ABM at Scale
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Research/Analysis

Sales Enablement

Identifying and Overcoming Buying Group Blindness
Heinz-ABM-Research-Resource-Library-Webinar-r1
Webinar

ABM

What ABM Success Really Looks Like
TTGT_Event Marketing with Intent Data_Resource_Icon
White Paper/E-Book

Demand Generation

Using Intent Data to Improve Event Marketing
Smart-Selling-Tools-EBook
Presentation

Sales Enablement

Take Out the Trash: 4 Ways to Eliminate Wasted Time & Increase ISR Productivity with Better Data
Diamanti-resources
Case Study

Intent Data

Diamanti Achieves Sparkling Growth with Priority Engine Intent Data
Marketo Nation
Blog Post

Demand Generation

Why I Go to Marketo Nation Every Year
SF_Unsplash
Blog Post

Intent Data

6 Peer-Driven Tips for Improving Marketing & Sales Performance with TechTarget Priority Engine
AdobeStock_113251541
Article

Demand Generation

Stop Playing ‘Pin the Tail on the Donkey’ with Your Marketing
TTGT_New-Dawn-for-Inside-Sales-Ebook-Resource-Icon
White Paper/E-Book

ABM

A New Dawn for Inside Sales: How Behavioral Data Drives ISR Success
TTGT_People Buy-Not Personas_Priority Engine_Resource-Icon
Product Sheet

Intent Data

People Buy, Not Personas: Priority Engine Connects You to Real Opt-in Buyers with Purchase Intent
Inbound_Converter_Preview
Infographic

Intent Data

Convert More Web Visits to Leads with Priority Engine Inbound Converter
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Video

Content

Questions with Content Marketing Expert Andrew Davis
Why Real Intent Data Is the Uber for B2B Marketing
Blog Post

Intent Data

How Real Intent Data Provides a True “Lyft” for B2B Marketers
group of people in the lobby business center
Article

Intent Data

Hey CMOs, ROI Is People!
GettyImages-867556750 Womens Day (2)
Blog Post

Marketing

Celebrating All of TechTarget’s Trailblazing Women―Accelerating Innovation and Success in B2B Tech
Side View Of Unhappy Businessman
Article

Sales Enablement

Today’s B2B Sales Motion Isn’t Working: How Behavioral Data Changes the Game
TTGT_ABM_Success_Is_Driven_by_People_Resource_Icon-384×320
White Paper/E-Book

ABM

ABM Success Is Driven by People
Nasuni-Masergy-Inside-Sales
Presentation

Sales Enablement

Data-Driven Best Practices from Inside Sales Leaders
Insider-Insights-Resource_Icon
White Paper/E-Book

Sales and Marketing Alignment

How Inside Sales Wins with “Insider Insights”
light evolution
Article

Sales and Marketing Alignment

Evolution Revolution: 4 Ways Marketing Can Help Turbocharge Growing Sales Development Teams
breaking smart phone
Article

Intent Data

Behavioral Data: A Stake Through the Heart of Cold Calling
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Research/Analysis

Intent Data

TechTarget Named a Leader in The Forrester Wave™: B2B Marketing Data Providers, Q3 2018
SiriusDecisions-Rope
Presentation

ABM

Beyond Predictive: What You Can’t See Is Hurting Your ROI
Fuse-Fire
Presentation

ABM

Fire-Breathing ABM: Orchestrating Target Account Plays with Rich Purchase Intent
TTGT_Sirius-Intent-Data-Resource-384×320
Research/Analysis

Intent Data

The SiriusDecisions Intent Data Framework
SiriusDecisions Beyond Predictive Webinar_resources-icon
Research/Analysis

ABM

Preparing to Implement the Demand Unit Waterfall® for Account-Based Marketing
SiriusDecisions-Money
Presentation

ABM

How ABM Thinking Can Transform Demand Generation Performance
NVMe
White Paper/E-Book

Market Intelligence

Market Intelligence Report: NVMe Storage for Marketers
Hybrid Cloud
White Paper/E-Book

Market Intelligence

Market Intelligence Report: Hybrid Cloud for Marketers
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White Paper/E-Book

Sales and Marketing Alignment

3 Steps to Personalized Selling
TTGT-Brand-EBook-Resource_Icon
White Paper/E-Book

Advertising

Why B2B Marketers Can’t Afford to Ignore Digital Advertising
TTGT_Sirius-Summit-Survey-Ebook-Resource-384×320
White Paper/E-Book

Demand Generation

Peer-to-Peer Insights for 2019 Marketing Plans
Forrester
Presentation

Intent Data

Is There a Silver Bullet for B2B Marketing Data?
mauro-paillex-585828-unsplash
Article

ABM

Pow! Here’s Why You Should Get in to the ABM Game Now
alessio-lin-236486-unsplash
Blog Post

Intent Data

5 Reasons Why B2B Marketing and Sales Teams Will Progress Faster with Intent Data in 2019
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Video

Intent Data

Accelerate Inside Sales with Priority Engine for Salesforce
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Webinar

ABM

Fire-Breathing ABM: Orchestrating Target Account Plays “In-Fuze-d” with Rich Purchase Intent
email marketing
Blog Post

Demand Generation

How to Write Emails B2B Tech Buyers Actually Want to Read
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Article

ABM

Using Intent for B2B Pipeline Acceleration: 5 Ways to Turn ABM into a “Cosmic” Slingshot for Sales
inside sales
Blog Post

Intent Data

Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click
How to Improve ISR Appointment Rates by Up to 19x WP_resource icon
White Paper/E-Book

Sales Enablement

How ISRs Improved Sales Appointment Rates by 19X
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