Resources

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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White Paper/E-Book

Designing a Comprehensive Intent Data Strategy

Intent Data

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Webinars/Events

Activating Intent: Improving Strategy. Driving Growth.

Intent Data

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Webinars/Events

Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

Partner Marketing

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Video

APAC Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing

APAC

Intent Data

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White Paper/E-Book

How to Use Purchase Intent to Refocus ABM Priorities

ABM

Intent Data

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White Paper/E-Book

The Power of Rich Content: How the Brain Reacts to Rich vs. Text Content

Content Creation

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White Paper/E-Book

Meet the IT Visionary

Demand Generation

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Research/Analysis

Optimize Existing Accounts with Cross-Sell and Upsell

Intent Data

Sales

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Video

EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing

EMEA

Market Intelligence

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White Paper/E-Book

2020 BrightTALK Benchmarks Report

Demand Generation

Market Intelligence

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Product Sheet

Brand Takeovers: Exclusive Ad Ownership on Best-in-class Editorial Content

Advertising

customer experience

Blog Post

How Sellers Can Provide a Better Customer Experience in the Current Business Environment

Intent Data

Sales

Sales and Marketing Alignment

Sales Enablement

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Infographic

Speed to Success with Activity-Based Lead Scoring & Better KPIs

Demand Generation

WhiteHat-Blog

Blog Post

How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication

Demand Generation

Intent Data

Sales and Marketing Alignment

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Research/Analysis

Are Your Falling Lead Conversion Rates a Good Thing?

Demand Generation

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Video

Observations on Current Buyer Research Behavior for Tech Vendor Marketing and Sales

Market Intelligence

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Case Study

How ServiceNow Leverages Intent Data to Make Marketing Work Better

Intent Data

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Infographic

Successful Modern Demand Gen Engine: Customize Content for the Buying Team

Demand Generation

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Presentation

How to Use Email Marketing to Nurture Third-Party Leads

Demand Generation

Sales and Marketing Alignment

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Research/Analysis

Transform Your Demand Process with Demand Unit Waterfall™

Sales and Marketing Alignment

3 Big Ideas for Capturing More Demand-Res

White Paper/E-Book

3 Big Ideas for Capturing More Demand from Your Market

Demand Generation

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Video

Adapt Cybersecurity Marketing Strategies to Align with Today’s Buyer Realities

Market Intelligence

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Video

How B2B Tech Leaders Are Using Priority Engine to Succeed in Current Circumstances

Intent Data

digital advertising

Blog Post

Why I’m Staying the Course on our Digital Advertising Program

Advertising

Integrated Marketing

Intent Data

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White Paper/E-Book

An Introduction to ABM Scoring: Creating a model that works for you

ABM

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Infographic

Successful Modern Demand Gen Engine: Building a Strong ICP

Demand Generation

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Case Study

Gain a Seat at the Revenue Table. Forecast Pipeline and Growth with Intent Data

Intent Data

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Case Study

Keep Pace with Evolving Buying Groups and Personas to Close More Deals

Intent Data

Digital Realty

Case Study

Cold Calling Is Dead. How to Understand the Buying Cycles and Adjust to Them

Intent Data

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Case Study

Sales Loves Priority Engine: Millions of Pipe in 10 Minutes

Intent Data

Sales

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Blog Post

5 Tips for Selling Technology in Uncertain Times

Intent Data

Sales

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Blog Post

How Citrix Uses Priority Engine to Increase Pipeline and Enhance Their Data Warehouse

Demand Generation

Intent Data

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Video

Learnings to Date: Implications for Tech Marketers in Today’s Environment

ABM

Market Intelligence

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Product Sheet

Uncover the Most Active Prospects at Managed Service Providers

ABM

Channel

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Product Sheet

Virtual Event Success–from Recruitment to Follow-Up

Demand Generation

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Case Study

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI

Intent Data

Sales

late stage buyers

Blog Post

Leveraging Behavioral Insights to Reach Late Stage Buyers with the Right Content at the Right Time

Content Creation

Intent Data

Sales

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Presentation

State of Data Enabled Marketing: Turning Insights into Actions

Market Intelligence

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White Paper/E-Book

Power Your Pipeline with Purchase Intent

Intent Data

Unitrends-blog-Resourses

Blog Post

How Unitrends Uses Priority Engine to Generate Better Leads and More Demand

Demand Generation

Intent Data

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Case Study

Zoom Gains Insight into Active Accounts and Buyers to Accelerate Complex Sales

ABM

Intent Data

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Blog Post

B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content

Content Creation

Demand Generation

Intent Data

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Product Sheet

Gold Standard Prospect Data: Informa TechTarget’s Verification and Cleansing Process

Intent Data

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Case Study

Unitrends Accelerates Sales and Boosts Demand with Informa TechTarget

Intent Data

128-Tech-resources

Blog Post

How 128 Technology Increased Lead Generation by 20x with Priority Engine

Demand Generation

Intent Data

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Case Study

How Zoom Finds More Active Buyers and Deals with TechTarget

ABM

Intent Data

Sales Enablement

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White Paper/E-Book

Accelerate Results with Valuable Partnerships

Demand Generation

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Video

Activity Matters: Identify and Engage the Most Active Buyers in B2B Tech

Intent Data

Involta-resources

Blog Post

How Involta Uses TechTarget’s Priority Engine and Content Syndication to Generate More Demand

Content Creation

Demand Generation

Intent Data

3rd party cookies

Blog Post

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?

Advertising

Intent Data

Panda-resources

Blog Post

How TechTarget’s Priority Engine and Content Syndication Helped Panda Boost Brand Awareness and Break into New Accounts

Content Creation

Demand Generation

Integrated Marketing

Intent Data

using priority engine PortSys

Blog Post

How PortSys Uses TechTarget to Generate More Demand and Boost Sales

Demand Generation

Intent Data

PortSys-Resourses

Case Study

Advance Sales Through Informa TechTarget’s Intent Data

Intent Data

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Blog Post

AppNeta sees 50% month-over-month growth in Marketing Qualified Leads with Priority Engine

Demand Generation

Intent Data

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White Paper/E-Book

ABM Will Fail Without Organizational Alignment

ABM

Intent Data

using priority engine

Blog Post

Year in Review: Top 3 Tips From Successful Priority Engine Users in 2019

Intent Data

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Video

Activity Matters: A Catalyst for Sales & Marketing Success

ABM

Intent Data

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Video

Activity Matters: Active Buying Teams, Real Prospects

ABM

Intent Data

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