Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

techtarget-blog-placeholder-4
Blog Post

Integrated Marketing

Is Your “Integrated” Strategy Actually Dis-Integrating Customer Experience?
agile marketing
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Intent Data

Mind the Gaps 2 – For Better Customer Experience, Ditch Batch Marketing and Get Agile
Mind the Marketing Gaps
Blog Post

Sales Enablement

Mind the Gaps – Align Marketing Skills, Resources and Actions to Drive the Business
marketing content to brazil
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Content

How Technology Marketers Can Navigate the Opportunity in Brazil
China B2B technology marketing
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Content

B2B Technology Marketing and Media – Market Spotlight: China
LogRhythm_200x200
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Demand Generation

Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm
4ps of choosing and joining a company.
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Content

Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company
France B2B technology marketing
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EMEA

B2B Technology Marketing and Media – Market Spotlight: France
qualified sales opportunities thank marketing and sales
Blog Post

Demand Generation

A Sales Tool your Channel and Resellers Will Thank You for
michael phelps thought leadership content
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Advertising

Lead, Don’t Sell: What Michael Phelps Can Teach B2B Marketers about Content
brand retargeting cocktail party
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Advertising

Brand Retargeting (at a Cocktail Party)
data sources bottled
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Content

How do Marketers Evaluate Intent Data? Go to the Source
multi-channel selling
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Content

How to Become an Effective Multi-Channel Seller [Infographic]
recycle content
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Content

‘Go Green’ with Your Content Marketing
what is true intent data
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Content

What is True Intent Data?
C-level marketing
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Content

3 Questions Your Content Must Answer for C-Level Executives
lead scoring
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Demand Generation

Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough
in-language content strategy in France
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Content

Why Marketers Must Develop In-Language Content for France (and Other European Regions)
marketing content audit image
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Content

How to Conduct an Effective Marketing Content Audit
tech marketer talks iron.io
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Demand Generation

Tech Marketer Talks: Supercharging Lead Nurturing and Sales Engagement with Priority Engine – Iron.io
purchase intent data outpaces demographics
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Sales Enablement

Why Purchase Intent Data Outpaces Demographics for Smart Marketers
outsourced telemarketing questions
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Demand Generation

3 Questions to Ask Before Doing an Outsourced Telemarketing Lead Acquisition Campaign
modern digital marketer featured image
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Content

4 Challenges of the Modern Digital Marketer [Infographic]
no telemarketing lead generation
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Advertising

Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns
pinocchio
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Content

Marketers Have a Right to Know Where Their Leads are Sourced From
outsourced telemarketing
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Demand Generation

Where Does Outsourced Telemarketing Fit into Your B2B Tech Marketing and Sales Mix?
telemarketing lead acquisition
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Demand Generation

Does Telemarketing for Lead Acquisition Get You Good Data about International IT Decision Makers?
social platform publishing
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Content

Why Marketers Need to be Down with OPP (Other People’s Platforms)
modern marketers
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Content

Tales from Modern Marketers
marketing content questions
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Content

3 Questions Your Marketing Content Must Answer in 2016
gate content
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Content

To Gate or Not to Gate, That is the Question… for Content Marketers
new year's marketing resolutions
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Content

2016 Resolutions for B2B Marketers
3 things marketers can learn from graphic designer
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Advertising

More Effective Marketing: 3 Things a Marketer Can Learn from a Graphic Designer
marketing internationally passports
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Demand Generation

When Marketing Internationally, Size Matters
in-language content
Blog Post

Content

How Culturally Aware is Your Content Marketing Strategy?
The 10 Biggest B2B Technology Marketing Mistakes to Avoid
White Paper/E-Book

Demand Generation

10 Biggest B2B Technology Marketing Mistakes to Avoid
tech marketer talks ping identity featured
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Content

Tech Marketer Talks: Creating Marketing-Driven Pipeline Through Content Syndication in EMEA – Ping Identity
content diversity
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Content

Diversity – Your Content Needs It Too
market presence
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Advertising

MONOPOLY – The Marketer’s Edition
retargeting
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Advertising

3 Questions to Ask Before Starting a Retargeting Campaign
global technology marketing challenges
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Content

3 Common Global Technology Marketing Challenges Discovered at TechTarget APAC ROI Summits
content audit
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Content

Why Technology Companies Should Conduct a Content Audit
dimension data
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Advertising

Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data
not all data created equalfeaturedimage
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Demand Generation

Marketers Beware: Not All Purchase Intent Data is Created Equal
boston roi summit overview
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Content

Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit
publisher-featured-image
Research/Analysis

Content

Be a Publisher, By a Publisher: Building a Content Architecture That Closes
LOB and IT
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Content

I’m LOB and I Admit It, I Need IT
no secrets
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Content

There Are No Secrets to Great Marketing
marketing internationally
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Content

6 Things North American Marketers Need to Know When Marketing Internationally
better banner performance
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Advertising

10 Ways to Improve Banner Performance
CIO insight
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Content

From the Horse’s Mouth: CIOs Share Advice for Marketers at TechTarget’s London ROI Summit
B2B content creation
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Content

B2B Content Creation: 5 Tips for Technology Companies
NetApp-resources
Case Study

Integrated Marketing

TechTarget’s Priority Engine Helps NetApp (formerly SolidFire) Bridge the Gap Between Marketing and Sales
dont-let-wrong-data-sabotage-marketing-efforts-featured-image
White Paper/E-Book

Intent Data

Don’t Let the Wrong Data Sabotage Your Sales and Marketing Efforts
content mix curb appeal
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Content

7 Ways to Give Your Content Mix Some Curb Appeal
macro diruptor
Blog Post

Demand Generation

6 Macro Disruptors That Will Change Information Technology
VARs: Optimize Market Development and Co-op Funds to win more deals
White Paper/E-Book

Intent Data

VARs: Optimize Market Development and Co-op Funds to win more deals
Always On Strategy
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Advertising

Why Going Dark in Technology Marketing is Never in Fashion
2015 Worldwide ROI Summit Boston
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Advertising

11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston
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