Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

GDPR
Blog Post

Demand Generation

“GDPR Will Crash Your Entire Marketing Plan”: Fears, Realities & Choosing the Right Partners
Programmatic_resources icon
Product Sheet

Advertising

How to Maximize Front-End and Back-End Performance in B2B Programmatic
Whitehat
Case Study

ABM

WhiteHat Security’s Path to Success Using Advanced Account Insights for Effective ABM
content creation
Blog Post

Content

Overwhelmed by Content Creation? Here are 3 Simple Fixes for Marketers
ABM micromessaging
Blog Post

ABM

Microtargeting: Developing More Effective Marketing Campaigns
ABM yoga
Article

ABM

A Little Yoga Makes for A Lot Better ABM
Quality data
Blog Post

Intent Data

4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA
TTGT_Corporate_Ocean-Whiteboard-Video_resource-icon
Video

Intent Data

Chart a Course to Better ROI with Real Purchase Intent
actionable purchase intent
Blog Post

Intent Data

Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective
demand gen
Article

Advertising

Demand Gen Tunnel Vision: Why Your Company Probably Needs to Invest in Branding
Business people reviewing paperwork in meeting
Blog Post

Content

3 Ways to Build the Case for Native Language Content in Your Global Marketing Plans
active demand
White Paper/E-Book

Demand Generation

Capturing More Active Demand: A 4-Step Guide
Corporate_TechTarget-and-Commvault_Better-ROI-from-Data-driven-Collaboration_resource-icon
Case Study

Intent Data

TechTarget and Commvault: Better ROI from Data-driven Collaboration
TTGT_Corporate_TechTarget-and-Commvault_Engaging-Our-Audience-with-Actionable-Insight_resource-icon
Case Study

Intent Data

TechTarget and Commvault: Engaging Our Audience with Actionable Insight
localized content
Blog Post

Content

Why Global Marketers Must Budget for Localized Content
predictive analytics
Article

Intent Data

Urge to Splurge on Predictive?
Commvault-resources
Case Study

Integrated Marketing

How Commvault Is Using Data-Driven Marketing to Drive ROI
funnel
Article

Demand Generation

Force-Feed Your Marketing Funnel Now
Fueling-Pipelines-Faster_resource-icon_768x640
Video

Intent Data

Use Purchase Intent Insight to Fuel Your Pipeline Faster
b2b purchase intent data
Blog Post

Intent Data

New Insight on B2B Purchase Intent Data – Lessons Learned from Marketo
data management GDPR
Blog Post

EMEA

What are the Business Implications of GDPR?
simplivity-featured
Case Study

Intent Data

TechTarget and SimpliVity: Turning Better Market Visibility into Competitive Success
demand unit
Article

Demand Generation

Diving into the New SiriusDecisions Demand Unit Waterfall
data protection GDPR
Blog Post

EMEA

What is GDPR and What do B2B Tech Marketers Need to Know about it?
Achieve-Greater-Efficiency-and-Effectiveness-at-Scale-with-Real-Purchase-Intent-Insight_resource-icon
Video

Intent Data

Achieve Greater Efficiency & Effectiveness at Scale with Real Purchase Intent Insight
account-based marketing (ABM)
Article

ABM

Is ABM Really a Better Mousetrap?
Turbo logo
Case Study

Integrated Marketing

How Turbonomic is Delivering on a Full Funnel Strategy for High-Velocity Sales and Marketing
Data deadweight
Blog Post

Intent Data

What is “Data Deadweight” and Why Should Marketers Care?
quality editorial content
Blog Post

Intent Data

Why Quality Editorial Content Matters When Capturing Real Technology Purchase Intent
SiriusDecisions-Beyond-Predictive-Webinar_resources-icon-384×320
Webinar

Intent Data

Beyond Predictive: What You Can’t See in Your Data is Hurting Your ROI
fastest route
Case Study

Intent Data

Fastest Route to Market: Achieving Economic Success and Industry Leadership
ABM front lines
Presentation

ABM

Lessons from the Front Lines: Making ABM Work for You
segment marketing winning
Blog Post

Intent Data

Growth Market Confidential: Data Matched to Segmentation Insight Will Beat the Competition
silverpeak-resources
Case Study

Integrated Marketing

Silver Peak™ Drives Demand and Brand Awareness Through Global Integrated Marketing
Harnessing-the-Power-of-Search-to-Capture-Buyer-Intent_resource-icon
Video

Intent Data

Harnessing the Power of Search to Capture Buyer Intent
real purchase intent insight
Blog Post

Intent Data

The Real Deal: The Power of Purchase Intent Insight – TAKE 5
hyperealityIT
Video

Integrated Marketing

2017 IT Purchase Intentions: Hype vs Reality
B2BITfeaturedimage
Video

Market Intelligence

Get the Facts About the Teams Buying Enterprise Technology
purchase intent insights fishing
Blog Post

Intent Data

Finding Buyers with Purchase Intent Insight: Catch More Fish by Casting in the Right Waters
SAS digital demand
Blog Post

Demand Generation

How 5 Clear Principles for Digital Demand Marketing Success Help the SAS Marketing Team Win in APAC
TTGT_QSO_How_to_Call_Prospects_Using_Purchase_Intelligence_Resource_Icon
Video

Sales

How to Call Prospects Using Purchase Intelligence
Logo
Case Study

Intent Data

TechTarget Helps Forcepoint Take a Strategic, Account-based Approach to Sales Opportunities
Logo
Case Study

Intent Data

Dimension Data: How Global Integrated Marketing is Driving Top Line Business Growth
Iron-resources
Case Study

Intent Data

Iron Supercharges Lead Nurturing and Sales Engagement with Priority Engine™
24-7ai-resources
Case Study

Intent Data

[24]7.ai Harnesses Intent Data to Grow Its Database and Deepen Engagement through Priority Engine™
Distil-resources
Case Study

Integrated Marketing

Distil Networks Leverages Integrated TechTarget Solutions for Full-funnel Marketing
qualified sales opportunities
Blog Post

Intent Data

The Real Deal: The Power of Purchase Intent Insight – TAKE 4
Cisco-resources-2
Case Study

Demand Generation

Driving More Revenue with Full-funnel Marketing
email nurturing
Blog Post

Demand Generation

5 Things to Keep in Mind for Any B2B Email Nurturing Campaign
Presentation

ABM

The Next Evolution of Account-Based Marketing
DellEMC-resources-3
Case Study

Integrated Marketing

Dell EMC Leverages Market Momentum with Effective Integrated Marketing That’s Always On
enhance lead scoring with purchase intent insight
Blog Post

Intent Data

Add Purchase Intent Insight to Your Lead Scoring Logic to Increase MQL Production
Conversion Pixel