Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

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outsourced telemarketing questions
Blog Post

Demand Generation

3 Questions to Ask Before Doing an Outsourced Telemarketing Lead Acquisition Campaign
modern digital marketer featured image
Blog Post

Content

4 Challenges of the Modern Digital Marketer [Infographic]
no telemarketing lead generation
Blog Post

Advertising

Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns
pinocchio
Blog Post

Content

Marketers Have a Right to Know Where Their Leads are Sourced From
outsourced telemarketing
Blog Post

Demand Generation

Where Does Outsourced Telemarketing Fit into Your B2B Tech Marketing and Sales Mix?
telemarketing lead acquisition
Blog Post

Demand Generation

Does Telemarketing for Lead Acquisition Get You Good Data about International IT Decision Makers?
social platform publishing
Blog Post

Content

Why Marketers Need to be Down with OPP (Other People’s Platforms)
modern marketers
Blog Post

Content

Tales from Modern Marketers
marketing content questions
Blog Post

Content

3 Questions Your Marketing Content Must Answer in 2016
gate content
Blog Post

Content

To Gate or Not to Gate, That is the Question… for Content Marketers
new year's marketing resolutions
Blog Post

Content

2016 Resolutions for B2B Marketers
3 things marketers can learn from graphic designer
Blog Post

Advertising

More Effective Marketing: 3 Things a Marketer Can Learn from a Graphic Designer
marketing internationally passports
Blog Post

Demand Generation

When Marketing Internationally, Size Matters
in-language content
Blog Post

Content

How Culturally Aware is Your Content Marketing Strategy?
The 10 Biggest B2B Technology Marketing Mistakes to Avoid
White Paper/E-Book

Demand Generation

10 Biggest B2B Technology Marketing Mistakes to Avoid
tech marketer talks ping identity featured
Blog Post

Content

Tech Marketer Talks: Creating Marketing-Driven Pipeline Through Content Syndication in EMEA – Ping Identity
content diversity
Blog Post

Content

Diversity – Your Content Needs It Too
market presence
Blog Post

Advertising

MONOPOLY – The Marketer’s Edition
retargeting
Blog Post

Advertising

3 Questions to Ask Before Starting a Retargeting Campaign
global technology marketing challenges
Blog Post

Content

3 Common Global Technology Marketing Challenges Discovered at TechTarget APAC ROI Summits
content audit
Blog Post

Content

Why Technology Companies Should Conduct a Content Audit
dimension data
Blog Post

Advertising

Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data
not all data created equalfeaturedimage
Blog Post

Demand Generation

Marketers Beware: Not All Purchase Intent Data is Created Equal
boston roi summit overview
Blog Post

Content

Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit
publisher-featured-image
Research/Analysis

Content

Be a Publisher, By a Publisher: Building a Content Architecture That Closes
LOB and IT
Blog Post

Content

I’m LOB and I Admit It, I Need IT
no secrets
Blog Post

Content

There Are No Secrets to Great Marketing
marketing internationally
Blog Post

Content

6 Things North American Marketers Need to Know When Marketing Internationally
better banner performance
Blog Post

Advertising

10 Ways to Improve Banner Performance
CIO insight
Blog Post

Content

From the Horse’s Mouth: CIOs Share Advice for Marketers at TechTarget’s London ROI Summit
B2B content creation
Blog Post

Content

B2B Content Creation: 5 Tips for Technology Companies
NetApp-resources
Case Study

Integrated Marketing

TechTarget’s Priority Engine Helps NetApp (formerly SolidFire) Bridge the Gap Between Marketing and Sales
dont-let-wrong-data-sabotage-marketing-efforts-featured-image
White Paper/E-Book

Intent Data

Don’t Let the Wrong Data Sabotage Your Sales and Marketing Efforts
content mix curb appeal
Blog Post

Content

7 Ways to Give Your Content Mix Some Curb Appeal
macro diruptor
Blog Post

Demand Generation

6 Macro Disruptors That Will Change Information Technology
VARs: Optimize Market Development and Co-op Funds to win more deals
White Paper/E-Book

Intent Data

VARs: Optimize Market Development and Co-op Funds to win more deals
Always On Strategy
Blog Post

Advertising

Why Going Dark in Technology Marketing is Never in Fashion
2015 Worldwide ROI Summit Boston
Blog Post

Advertising

11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston
tech marketer talks solidfire
Blog Post

Demand Generation

Tech Marketer Talks: Bridging the Gap Between Sales and Marketing with Priority Engine – SolidFire
lost cat
Blog Post

Advertising

Is a Lost Kitty Poster a Study in Good Marketing?
no-creepy marketing personalization
Blog Post

Content

3 Simple, Non-Creepy Marketing Personalization Tips
content marketing effectiveness
Blog Post

Content

The Missing Piece in Content Marketing
Tech Marketer Talks Cisco
Blog Post

Content

Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco
fighting for the shortlist
Blog Post

Content

Fighting for the Shortlist: 3 Reasons you Need a Publisher in your Corner
instagram logo
Blog Post

Advertising

Why Your Company Should Be Using Instagram to Engage Prospects
email marketing best practices
Blog Post

Content

4 Surefire Tips to Drive Better Email Marketing Performance
B2B social media tips
Blog Post

Content

Top 4 Social Media Tips for B2B Marketers
marketing and sales alignment
Blog Post

Sales and Marketing Alignment

5 Ways Marketing and Sales Can Get Started on the Right Foot
Tech Marketer Talks HP APJ
Blog Post

Advertising

Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ
product marketing
Blog Post

Advertising

The Unlikely Place to Look for Marketing Leaders
intelligence-driven creative
Blog Post

Advertising

2 Ways to Use Data to Inform Marketing Creative You Should Start Using Now
sales and marketing alignmnent
Blog Post

Content

4 Mid-Year Reflections on Sales and Marketing
innovation-blog-icon-featured
Blog Post

Content

How a Culture of Innovation Pays Off
value proposition
Blog Post

Content

How Social is Your Value Proposition?
Internet of Things
Blog Post

Demand Generation

Trend Watch: Internet of Things (IoT)
Top 5 ROI Summit takeaways
Blog Post

Content

Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit
lead definition cost
Blog Post

Demand Generation

What’s Your Lead Definition Costing You?
context in content
Blog Post

Content

The Role of Context in Content
The Lead Handover: Your Lynchpin for Marketing and Sales Success
White Paper/E-Book

Sales and Marketing Alignment

The Lead Handover: Your Lynchpin for Marketing and Sales Success
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