Practical Approaches to High-ROI ABM: Overcoming BDR Challenges

BDR teams attempting ABM programs often face myriad unique challenges: Dealing with lists that are too big or too small, and knowing what to say to an account to generate a response. In this short video, Executive Vice President Bill Crowley shows how TechTarget’s ABM and purchase intent tool, Priority Engine™, helps BDRs focus on the best accounts to address both of those challenges.

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