Understanding IT Buyers’ Behaviors

The sales and marketing landscape for IT solutions is changing rapidly. Unfortunately, many go-to-market (GTM) teams still use outdated assumptions about IT buyers that no longer reflect today’s buying team dynamics.

In this e-book, Understanding IT Buyers’ Behaviors: Insights to Improve Sales and Marketing Performance, we take a closer look at insights gathered from TechTarget’s 2022-2023 Media Consumption Study to understand IT buyer behaviors in EMEA. And we’ll hear perspectives from real IT buyers and marketers.

You’ll learn:

  • What roles are involved in the buying research process.
  • What content IT buyers consume throughout the journey.
  • How IT buyers react to marketing messaging and engage with sales teams.
  • And much more.
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