Trends in Tech Purchasing for 2024 in EMEA

B2B tech marketing and sales teams in EMEA are constantly looking for better ways to connect with their buyers to drive more high-quality engagements with more prospects. To do that, these teams need a clear idea of what’s influencing buyers’ purchasing decisions so they can personalize messaging and outreach.

TechTarget surveyed 240 global technology buyers across IT management and senior business roles as a part of our 2024 Media Consumption Survey to understand what areas are driving or disrupting tech purchases. In this infographic, we’ll explore three trends impacting buyers’ decision-making and how go-to-market (GTM) teams can respond to better engage with target buyers in the coming year.

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