Urge to Splurge on Predictive?

Before you risk buyers’ remorse, apply pragmatic thinking to drive value now

In this Martech Today article, TechTarget CMO John Steinert examines what’s new in predictive for B2B, how you might evaluate a predictive proof of concept project, and how you could get the kind of results you’re seeking simply by employing some of the same principles via more direct, easy-to-explain approaches.