In-Person Events Redefined for the Social Age

Events

As a marketing professional, it is undeniable how the world in which we live has become much more centered around social, mobile, and digital engagements.  As such, the marketing mix […]

4 Ways Social Listening Can Help Your Content Marketing Strategy

social listening

Just ten years ago, Facebook had 1 million monthly users, and today that number has grown to more than 1.23 billion. As other social media sites have continued to grow […]

Trend Watch: Social Lead Generation

social lead generation

As a B2B marketer, you often live or die by the number of leads you generate for your sales teams. For many of those marketers, email is still the number […]

Trend Watch: Real-Time Marketing

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Although not a new buzzword by any means, I have been hearing a lot about real-time marketing lately – mainly on the heels of the data analytics and intelligence boom […]

Social Media: An essential component of effective content marketing

Savvy content marketers aren’t just limiting themselves to email marketing and content promotion through their own websites. Social media has become an important component of a successful B2B content marketing […]

Are you listening?

listen buyer-centricity

That is the big question to ask when it comes to your social strategies. Today while I sat in one of the sessions at TechTarget’s Boston ROI Summit, I heard one […]

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