When Buying Patterns are Disrupted, Ramp Up Social Selling
In my previous blog on social selling, I mentioned how it’s important for sellers to be where their buyers are in order to gain understanding and familiarize buyers with their […]
Social Selling: How to Get Prospects to “Like” You
While today’s technology has digitally connected so many of us, it’s also made it difficult to get noticed by prospects. It’s become significantly harder for sales reps to get a […]
Using Video to Market to Millennials (From a Millennial’s Perspective)
Good or bad, we’ve all heard the word millennial being discussed in the past year; but whether you wanted it to happen or not, millennials are rising fast in the […]
Why Your Company Should Be Using Instagram to Engage Prospects
Social media has no doubt become a hot topic of conversation these days among people of all ages; some people express how they think it’s one of the best things […]
Top 4 Social Media Tips for B2B Marketers
We all know social media is a well-known tactic used in B2C marketing initiatives. From using social channels as real-time customer service engines to promoting the latest sales and sharing […]
How Social is Your Value Proposition?
EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]
Social Selling 101 – 7 Essential Tips for Sales Reps to Follow
“Why should I care about this ‘social selling’ stuff?” The answer is very simple: your clients use it, your competitors use it and it doesn’t cost anything (besides time). More […]
What Social Media Marketers Can Learn From the Chicago Political Machine
“We don’t want nobody nobody sent.” Ask a Chicago native what the above quote means, and you’ll hear about the patronage-driven political machine that ruled the city for years (and […]
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