When Buying Patterns are Disrupted, Ramp Up Social Selling

In my previous blog on social selling, I mentioned how it’s important for sellers to be where their buyers are in order to gain understanding and familiarize buyers with their […]

Social Selling: How to Get Prospects to “Like” You

How to Social Sell

While today’s technology has digitally connected so many of us, it’s also made it difficult to get noticed by prospects. It’s become significantly harder for sales reps to get a […]

Why Twitter’s New Timeline is Good News for Savvy Social Marketers

twitter timeline

If you were paying attention to Twitter over the past month, you likely witnessed two classic rants from eccentric millionaires. Since Kanye West’s public therapy session/fund drive has been covered […]

Why Your Company Should Be Using Instagram to Engage Prospects

instagram logo

Social media has no doubt become a hot topic of conversation these days among people of all ages; some people express how they think it’s one of the best things […]

Top 4 Social Media Tips for B2B Marketers

B2B social media tips

We all know social media is a well-known tactic used in B2C marketing initiatives. From using social channels as real-time customer service engines to promoting the latest sales and sharing […]

How Social is Your Value Proposition?

value proposition

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

What Social Media Marketers Can Learn From the Chicago Political Machine

what social media marketers can learn from chicago poiltics

“We don’t want nobody nobody sent.” Ask a Chicago native what the above quote means, and you’ll hear about the patronage-driven political machine that ruled the city for years (and […]

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