Best Practices to Help Sales Be More Productive Using Data

sales adoption of purchase intent data

This past week we hosted another insightful Priority Engine user group in Boston. In this discussion we had vendors representing a variety of technologies including HR software, Networking & Security […]

How to Build a Winning MarTech Stack — Advice from the Creator of Dilbert

Martech

So your data platform is doing what it’s supposed to. Your marketing automation is keeping the lights on. But how do you move from a good MarTech stack to a […]

Finding Innovators and Empowering Sales—Insights from TechTarget’s Boston Priority Engine User Group

Priority Engine User Group Boston

Priority Engine continues to pave the way in changing how marketing and sales organizations approach their day-to-day. Hosting a forum for users to share both their successes and challenges in […]

Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X

sales intent data

In every cold call you have about 10 seconds to make an impression. Here’s how to dramatically increase your chances of success. The head of inside sales at a security […]

4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA

Quality data

Insight from marketing leaders at TechTarget’s London ROI Summit Data is an essential component to any MarTech infrastructure, and investment in good quality data is crucial to the pipeline value […]

New Insight on B2B Purchase Intent Data – Lessons Learned from Marketo

b2b purchase intent data

Recently, I came across this article from Marketo on how to assess the relevancy of third party B2B intent data. It provides a good rundown on B2B purchase intent data, […]

Why Quality Editorial Content Matters When Capturing Real Technology Purchase Intent

quality editorial content

Over the last couple of years we’ve witnessed an influx of insufficient quality content and a rise of generic uninformative news splashed across the web for the purpose of volume […]

Can You Prove and Quantify the Value of “Right Time” Marketing?

right time marketing

If I said reaching IT buyers at the “Right Time” would increase your response rates by 5X, would you believe me? Me neither. Reaching prospects at the “Right Time” is […]