The State of APAC IT Digital Marketing

APAC digital marketing

I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]

Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm

Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]

Does your marketing speak the language of IT pros worldwide?

content translation and localization

Many resource constrained B2B marketers in North America grapple with the question of what’s the best strategy for translation and localization of their inventory of (English) content for international consumption. […]

New Strategies for Marketing to IT Pros across APAC

Over the last few years, the technology market in APAC has seen a significant shift in terms of how IT buyers conduct research and evaluate vendors in order to make […]

Is 10,000 miles really that far away?

I recently returned from a trip to Singapore and Sydney, Australia where I had the opportunity to meet with many of TechTarget’s clients, technology marketers just like you. We opened up […]

TechTarget program wins Best B2B award in Singapore

Big congratulations to Oracle and its advertising agency, ZenithOptimedia. Their TechTarget Pan Regional program was recently honored as the Best B2B Program at the 9th annual Singapore Media Awards (SMA). […]

Think you know what international IT buyers are looking for from marketers? Think again.

If you are a global or regional marketer who is responsible  for overseeing, planning, executing, and driving international results from multi-region an/or country-specific marketing programs, then you will want to […]

Contact Us
×Close