Building a Better Global Demand Generation Strategy

global demand generation

A conversation with Mandeep Khera, Global Demand Generation and Channel Marketing Leader, Gigamon I recently had the chance to sit down with Mandeep Khera, VP of Demand Gen and Channel […]

Why Global Marketers Must Budget for Localized Content

localized content

If you are worldwide centralized technology marketer, the matter of localized content for non-English speaking countries is undoubtedly an important area of discussion for you and your teams. The typical […]

What are the Business Implications of GDPR?

data management GDPR

For those of you that don’t know what GDPR is [and didn’t yet connect with my first blog on the subject] it stands for “General Data Protection Regulation” and is […]

What is GDPR and What do B2B Tech Marketers Need to Know about it?

data protection GDPR

I’m convinced after being an online marketer for 15 years that I surely must have a law degree by now.   So much of what I do day-to-day is deal with […]

B2B Technology Marketing – Market Spotlight: DACH

German content marketing

An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional marketers on the current state of B2B […]

The State of APAC IT Digital Marketing

APAC digital marketing

I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]

How Technology Marketers Can Navigate the Opportunity in Brazil

marketing content to brazil

Brazil has certainly been making headlines lately. Political turmoil and even a potential Zika virus epidemic have posed major hurdles for the country and its economy. But an economic crisis […]

Why Marketers Must Develop In-Language Content for France (and Other European Regions)

in-language content strategy in France

Wait, the world isn’t fluent in English?  The nerve! Bonjour! Je m’appelle Byrony. Je suis Américaine. J’habite à Londres. 30 hours of French class this past couple of weeks and […]

Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns

no telemarketing lead generation

In the last few months, TechTarget Europe has received a rising number of lead generation briefs from savvy customers and agencies that say in big bold letters – “No Telemarketing.”  […]

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