B2B Technology Marketing – Market Spotlight: DACH

German content marketing

An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional marketers on the current state of B2B […]

How Culturally Aware is Your Content Marketing Strategy?

in-language content

If you’ve ever traveled abroad, you know how diverse cultures can be. Languages, social norms, currency, religion, fashion – everything varies from culture to culture. And your content marketing strategy […]

Where to Look for Competitor Content Gaps to Build up your Content Portfolio

competitor content gap analysis

Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year […]

2015 Global Content Marketing Checklist: Are You Localizing?

localization

As you plan your content marketing efforts for 2015, there are a number of things to consider when it comes to development and distribution of your content within specific global […]

International Marketing: What Technology Marketers Can Learn from the NFL

While the NFL is under the microscope for numerous items that they wish they could hide from, there is one recent action they took that should be served as a […]

3 Ways to Fine-Tune Your Tech Marketing Strategies in China

tech marketing strategies in China

The rest of the world watched this past week as Alibaba, a Chinese internet company, had the largest IPO in history. It is clear that investors and consumers understand the […]

How to Create 14 Pieces of Content from a Single Idea

Russian Doll content example

Content Marketing – Building Your Content Arsenal 8 months ago, TechTarget released its latest edition of its annual Media Consumption research report and uncovered numerous findings related to the research, […]

Latin America: The Land of Opportunity for Tech Marketers [Infographic]

Latin America

Latin America is a market with unmatched engagement possibilities for technology marketers With a large amount of competition in the more established IT markets of Europe and North America, technology […]

TechTarget Worldwide ROI Summit Comes to Japan

Japan summit

55 marketers. 21 companies. And yet another successful international edition of a TechTarget ROI Summit – this time in the Land of the Rising Sun. Recently, I had the pleasure […]

The IT buyer’s X-mas list for technology marketers

If you have read any of our recent posts you have seen references to statistics and/or insights from TechTarget’s latest Media Consumption Report, Content essentials for technology buying teams worldwide. […]

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