Building a Better Global Demand Generation Strategy

global demand generation

A conversation with Mandeep Khera, Global Demand Generation and Channel Marketing Leader, Gigamon I recently had the chance to sit down with Mandeep Khera, VP of Demand Gen and Channel […]

B2B Technology Marketing – Market Spotlight: DACH

German content marketing

An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional marketers on the current state of B2B […]

How Culturally Aware is Your Content Marketing Strategy?

in-language content

If you’ve ever traveled abroad, you know how diverse cultures can be. Languages, social norms, currency, religion, fashion – everything varies from culture to culture. And your content marketing strategy […]

Where to Look for Competitor Content Gaps to Build up your Content Portfolio

competitor content gap analysis

Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year […]

2015 Global Content Marketing Checklist: Are You Localizing?

localization

As you plan your content marketing efforts for 2015, there are a number of things to consider when it comes to development and distribution of your content within specific global […]

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