B2B Technology Marketing – Market Spotlight: DACH

German content marketing

An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional marketers on the current state of B2B […]

Why Marketers Must Develop In-Language Content for France (and Other European Regions)

in-language content strategy in France

Wait, the world isn’t fluent in English?  The nerve! Bonjour! Je m’appelle Byrony. Je suis Américaine. J’habite à Londres. 30 hours of French class this past couple of weeks and […]

How to Conduct an Effective Marketing Content Audit

marketing content audit image

In an online lead generation world, we talk a lot about content promotion as being a crucial element for success. However, it all starts with the content itself – your […]

How Culturally Aware is Your Content Marketing Strategy?

in-language content

If you’ve ever traveled abroad, you know how diverse cultures can be. Languages, social norms, currency, religion, fashion – everything varies from culture to culture. And your content marketing strategy […]

Where to Look for Competitor Content Gaps to Build up your Content Portfolio

competitor content gap analysis

Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year […]

2015 Global Content Marketing Checklist: Are You Localizing?

localization

As you plan your content marketing efforts for 2015, there are a number of things to consider when it comes to development and distribution of your content within specific global […]

3 Ways to Fine-Tune Your Tech Marketing Strategies in China

tech marketing strategies in China

The rest of the world watched this past week as Alibaba, a Chinese internet company, had the largest IPO in history. It is clear that investors and consumers understand the […]

TechTarget Worldwide ROI Summit Comes to Japan

Japan summit

55 marketers. 21 companies. And yet another successful international edition of a TechTarget ROI Summit – this time in the Land of the Rising Sun. Recently, I had the pleasure […]

The IT buyer’s X-mas list for technology marketers

If you have read any of our recent posts you have seen references to statistics and/or insights from TechTarget’s latest Media Consumption Report, Content essentials for technology buying teams worldwide. […]

Does your marketing speak the language of IT pros worldwide?

content translation and localization

Many resource constrained B2B marketers in North America grapple with the question of what’s the best strategy for translation and localization of their inventory of (English) content for international consumption. […]

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