Bill Crowley

Executive Vice President, Data

global demand generation
Building a Better Global Demand Generation Strategy

Bill Crowley Executive Vice President, Data

A conversation with Mandeep Khera, Global Demand Generation and Channel Marketing Leader, Gigamon I recently had the chance to sit down with Mandeep Khera, VP of Demand Gen and Channel […]

product management
The Impact of Real Buyer Insights on Product Management and Marketing Decisions

Bill Crowley Executive Vice President, Data

If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving […]

Data deadweight
What is “Data Deadweight” and Why Should Marketers Care?

Bill Crowley Executive Vice President, Data

When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]

right time marketing
Can You Prove and Quantify the Value of “Right Time” Marketing?

Bill Crowley Executive Vice President, Data

If I said reaching IT buyers at the “Right Time” would increase your response rates by 5X, would you believe me? Me neither. Reaching prospects at the “Right Time” is […]

segment marketing winning
Growth Market Confidential: Data Matched to Segmentation Insight Will Beat the Competition

Bill Crowley Executive Vice President, Data

Aggressive tech marketers know they could drive faster growth through more effective segment marketing, if they just had a critical mass of decent data for the segment. New market segment opportunity […]

outsourced telemarketing questions
3 Questions to Ask Before Doing an Outsourced Telemarketing Lead Acquisition Campaign

Bill Crowley Executive Vice President, Data

Since account-based marketing (ABM) is such a hot topic, marketers feel pressure from sales teams (and the VP) to do something around target account penetration. In response, telemarketing has made a […]

no telemarketing lead generation
Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns

Bill Crowley Executive Vice President, Data

In the last few months, TechTarget Europe has received a rising number of lead generation briefs from savvy customers and agencies that say in big bold letters – “No Telemarketing.”  […]

outsourced telemarketing
Where Does Outsourced Telemarketing Fit into Your B2B Tech Marketing and Sales Mix?

Bill Crowley Executive Vice President, Data

Telemarketing has been a mainstay of B2B tech marketing for decades, especially internationally.  It is necessary and effective, but with the maturity of online sources and methods, experienced tech marketing […]

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Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Senior Director, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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