influence senior IT leaders
The Do’s & Don’ts of Marketing to Senior IT Leaders – Real Insight to Know How and When to Engage

Voula Hantziantonakis Sr. Client Consulting Manager, EMEA

One of the more popular panels at our annual London ROI Summit is the CIO panel, and 2018 was no exception.   Hosted by Bryan Glick, Editor-in-Chief of ComputerWeekly, this year’s […]

product management
The Impact of Real Buyer Insights on Product Management and Marketing Decisions

Bill Crowley Executive Vice President, Data

If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving […]

intent marketing ROI
4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018

Garrett Mann Director, Content Marketing

How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]

sales intent data
Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X

Andrew Briney SVP of Products

In every cold call you have about 10 seconds to make an impression. Here’s how to dramatically increase your chances of success. The head of inside sales at a security […]

actionable data
Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group

Ben Bradley Director of Strategic Accounts - Client Consulting

As our Priority Engine platform has grown, we’ve started to host Priority Engine User Group events in multiple cities, so marketers can understand the use cases, successes and challenges their […]

sales qualification
4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group

Voula Hantziantonakis Sr. Client Consulting Manager, EMEA

In September we hosted our 3rd Priority Engine User Roundtable in London and we heard insight from current clients on how they are driving success from Priority Engine. Interestingly, the […]

managing martech
3 Ways Successful Marketers Are Managing MarTech to Drive Better Outcomes

Abby Gilmore Grant Director, Client Consulting

Takeaways from MarTech Boston 2017 Looking back at the recent MarTech conference at Hynes Convention Center in Boston, this blog showcases 3 key takeaways that stand out from the two-day […]

b2b purchase intent insight
3 Questions to Ask B2B Intent Data Providers

Andrew Briney SVP of Products

The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]

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