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TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer

Andrew Briney Chief Product Officer

Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. […]

digital advertising
Why I’m Staying the Course on our Digital Advertising Program

John Steinert CMO

We’re now at almost a month of really being into this thing, so I’m focused intently on 2nd Qtr. forecast and re-assessing the annual plan at the same time.  In […]

Panda-resources
How TechTarget’s Priority Engine and Content Syndication Helped Panda Boost Brand Awareness and Break into New Accounts

Sarah Geissler Director, Product Marketing

An interview with strategic marketing innovator Jennifer Reid, Director of Marketing, NA at Panda Security Panda Security is one of the most foremost companies in advanced cybersecurity solutions and services, […]

b2b digital advertising
Thinking Fast and Slow: The Psychology that Fuels B2B Digital Advertising

Michael Box Content Creator

We’re not as rational as we think we are. B2C marketers have long understood this—desire sells, whereas a list of product features doesn’t. And the fact is that despite all […]

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Is Your “Integrated” Strategy Actually Dis-Integrating Customer Experience?

John Steinert CMO

Check any marketing textbook and it will tell you that a strategy is a carefully developed plan or method for achieving a goal. To me, it’s no comfort really that […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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