buyer self-education
PLG: The Rise of Buyer Self-Education and the Essential Role of Experts

Shalen Lowell Senior Content Marketing Manager

Product-led growth (PLG) models are driving greater buyer self-education and autonomy in conducting technology purchasing research than in previous years. PLG encourages buyers to explore and evaluate solutions independently through […]

GenAI tips
A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

Greg Kita Senior Copywriting Strategist

Almost overnight, artificial intelligence has jumped out of the pages of science fiction and into our business reality. Though not exactly like Data of Star Trek fame or the walking, […]

customer trust
How to Build Trust with Prospective and Current Customers

Shalen Lowell Senior Content Marketing Manager

As a marketing or sales professional, your task of consistently maintaining trust with your customers, in addition to winning the trust of prospects, is never complete. After all, where do […]

tech buyers resources
Tech Buyers’ Most Trusted Research Sources

Shalen Lowell Senior Content Marketing Manager

Technology buyers in our 2024 Media Consumption Study have spoken and the results are in: Buyers are spending more time with independent sources of information than anywhere else when researching tech […]

GenAI 101
GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

James Landry Marketing Program Manager

Generative AI (GenAI) is an exciting topic that’s created a lot of buzz across the IT landscape. Despite all the chatter, and that GenAI is not completely new, most businesses […]

Media Consumption Survey
The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

Shalen Lowell Senior Content Marketing Manager

For B2B marketers to effectively engage tech buyers, they must have a clear understanding of the type of media tech buyers prioritize when evaluating their purchasing options, as well as […]

expert tips for how to overcome intent data challenges to realize the true ROI on intent data.
Charting a Course to ROI: Navigating Intent Data Challenges Effectively

Alicia Borchardt Marketing Programs Manager

When implemented and activated correctly, intent data can serve as a compass, providing a clear view into the needs of your potential customers as they make their way through the […]

Quartet performing on stage in theater
Five Reasons Your Content is Underperforming and How to Get Back on Track

Lauren Moss Marketing Program Manager

As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of […]

email copy
Crafting Engaging Email Copy: Do’s and Don’ts

Annie Coyne Marketing Associate Copywriter

Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for […]

2023 priorities
On the B2B Horizon: 2023 Priorities

Fiona O'Connor Senior Content Marketing Manager

Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting […]

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