Martech salestech intersect
MarTech & SalesTech: Opportunities at the Intersections

Fiona O'Connor Senior Content Marketing Manager

Accelerating digital transformation is impacting B2B organizations at both strategic and operational levels. We’ve seen many of our own customers working hard to accelerate their GTM evolution. Together, we’ve recognized […]

partner marketing ecosystem
Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

Fiona O'Connor Senior Content Marketing Manager

More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so […]

turbocharge go-to-markets
CMOs and CROs: How to Really Turbocharge Your Go-to-Markets

John Steinert CMO

Tech companies need to face facts. In the crowded tech marketplace, simply building a great product alone just isn’t going to be enough to ramp a business or a new […]

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5 Expert Tips for Recovery and Growth in B2B Marketing and Sales

Paige Pollard Senior Manager, Corporate Communications

In these times of uncertainty, it’s understandably easy to veer off course or be unsure of what lies on the path ahead. In the early stages of the pandemic, many […]

persona-driven marketing
Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments

Dara Such Vice President and Publisher

Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]

lansa-frankel-resource
How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities

Sarah Geissler Sr. Product Marketing Manager

An interview with successful technology sales innovator, Bryan Frankel, Sales Director at LANSA LANSA is the original low-code, rapid application development platform for building enterprise-grade mobile, web and desktop apps. […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Senior Director, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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