partner marketing ecosystem
Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

Fiona O'Connor Content Writer

More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so […]

turbocharge go-to-markets
CMOs and CROs: How to Really Turbocharge Your Go-to-Markets

John Steinert CMO

Tech companies need to face facts. In the crowded tech marketplace, simply building a great product alone just isn’t going to be enough to ramp a business or a new […]

5 Expert Tips for Recovery and Growth in B2B Marketing and Sales

Paige Pollard Senior Manager, Corporate Communications

In these times of uncertainty, it’s understandably easy to veer off course or be unsure of what lies on the path ahead. In the early stages of the pandemic, many […]

persona-driven marketing
Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments

Dara Such Vice President and Publisher

Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]

How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities

Sarah Geissler Sr. Product Marketing Manager

An interview with successful technology sales innovator, Bryan Frankel, Sales Director at LANSA LANSA is the original low-code, rapid application development platform for building enterprise-grade mobile, web and desktop apps. […]

customer experience
How Sellers Can Provide a Better Customer Experience in the Current Business Environment

Garrett Mann Senior Director, Corporate Communications

Decision-making is never merely rational. Emotions play a big part in purchasing, even in B2B. Right now, it is more important than ever for sellers to recognize this. That is […]

How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication

Sarah Geissler Sr. Product Marketing Manager

An interview with successful technology marketing innovator, Miles Krone, Demand Generation Manager at WhiteHat Security WhiteHat Security is a leader in application security, enabling businesses to protect critical data, ensure […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Senior Director, Corporate Communications

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