5 Reasons Why B2B Marketing and Sales Teams Will Progress Faster with Intent Data in 2019

Andrew Briney SVP of Products

2018 felt like a year of fits-and-starts around issues like GDPR, data integration, systems automation, marketing attribution and more. The silver lining is that the hard work is starting to […]

inside sales
Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click

Michael Box Content Creator

I’ve written before about the iconic “sell me this pen” scene in The Wolf of Wall Street. While the scene ends with a joke, the real Jordan Belfort once said […]

Martech
How to Build a Winning MarTech Stack — Advice from the Creator of Dilbert

Michael Box Content Creator

So your data platform is doing what it’s supposed to. Your marketing automation is keeping the lights on. But how do you move from a good MarTech stack to a […]

GDPR
GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize

Garrett Mann Director, Content Marketing

GDPR is almost upon us. At first glance, it’s hard to envision GDPR as having a wildly positive effect on marketing departments, right? Many pundits are touting doom and gloom […]

intent data
“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group

Abby Gilmore Grant Director, Client Consulting

With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]

product management
The Impact of Real Buyer Insights on Product Management and Marketing Decisions

Bill Crowley Executive Vice President, Data

If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving […]

sales intent data
Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X

Andrew Briney SVP of Products

In every cold call you have about 10 seconds to make an impression. Here’s how to dramatically increase your chances of success. The head of inside sales at a security […]