Steve Niemiec

Steve Niemiec

Chief Revenue Officer

AI vs. purchase intent
Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data

Steve Niemiec Chief Revenue Officer

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

Real Purchase Intent Data
Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

Steve Niemiec Chief Revenue Officer

In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially […]

content drives real purchase intent
Award-Winning Content Delivers Better Purchase Intent

Steve Niemiec Chief Revenue Officer

This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the […]

b2b purchase intent data
New Insight on B2B Purchase Intent Data – Lessons Learned from Marketo

Steve Niemiec Chief Revenue Officer

Recently, I came across this article from Marketo on how to assess the relevancy of third party B2B intent data. It provides a good rundown on B2B purchase intent data, […]

quality editorial content
Why Quality Editorial Content Matters When Capturing Real Technology Purchase Intent

Steve Niemiec Chief Revenue Officer

Over the last couple of years we’ve witnessed an influx of insufficient quality content and a rise of generic uninformative news splashed across the web for the purpose of volume […]

real purchase intent insight
The Real Deal: The Power of Purchase Intent Insight – TAKE 5

Steve Niemiec Chief Revenue Officer

As I have laid out in my previous posts on this subject, I have another new story to share about the power of purchase intent insight – this time relative to recent […]

purchase intent insights fishing
Finding Buyers with Purchase Intent Insight: Catch More Fish by Casting in the Right Waters

Steve Niemiec Chief Revenue Officer

I am by no means an avid fisherman but what I do know is that how far you cast is not as important as where you throw the lure. The better […]

qualified sales opportunities
The Real Deal: The Power of Purchase Intent Insight – TAKE 4

Steve Niemiec Chief Revenue Officer

Those of you who have read my previous 3 posts learned how companies like Microsoft and Qlik have recently closed large scale deals in both the US and UK. More importantly, in […]

Contact Us Contact Sales
Conversion Pixel