Garrett Mann

Garrett Mann

Director, Content Marketing

GDPR
GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize

Garrett Mann Director, Content Marketing

GDPR is almost upon us. At first glance, it’s hard to envision GDPR as having a wildly positive effect on marketing departments, right? Many pundits are touting doom and gloom […]

data hygiene
Leveraging GDPR Preparation into Better Attribution and Data Hygiene for All

Garrett Mann Director, Content Marketing

The other day I was meeting with my CMO to discuss client GDPR readiness, when the conversation abruptly shifted to clients dealing with data quality overall. This is often a […]

Closing Your Available Demand Gap

Garrett Mann Director, Content Marketing

For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who […]

intent marketing ROI
4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018

Garrett Mann Director, Content Marketing

How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]

actionable purchase intent
Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective

Garrett Mann Director, Content Marketing

If you don’t have the right data inputs, you will not get the outcomes you desire Data sourcing has never been easier in B2B tech marketing. And yet what remains […]

lead providers
B2B Demand Generation is not a Numbers Game – The Risks of Choosing Quantity over Quality

Garrett Mann Director, Content Marketing

When it comes to B2B enterprise technology, there are a finite number of buyers in each market segment. And it has been well-documented by a number of sources that even […]

All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard

Garrett Mann Director, Content Marketing

At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]

4 pillars of intent-based marketing
Before You Leap, Understand the 4 Pillars of Intent-Based Marketing

Garrett Mann Director, Content Marketing

Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]